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ENTERING FOREIGN MARKETS Flashcards | StudBud
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ENTERING FOREIGN MARKETS
ENTERING FOREIGN MARKETS
20 terms
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StudBud Administration
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Flashcards
20 cards
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Questions
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Answers
1
certain resources are tied to particular foreign locations.
Innovation Seeking
Product Services
Stage Model
Natural resource seeking
2
refers to efforts among a number of firms to jointly market their products and services.
Marketing
Direct Import
Co-Ownership
Co-marketing
3
the extent of similarity or dissimilarity between the regulatory, normative, and cognitive
Resource-Seeking
Resource Distance
Competitive Advantage
Institutional distance
4
a strategy of exporting through domestically based export intermediaries.
Indirect export
Exporter
Importer
Indirect Import
5
a new corporate entity given birth and jointly owned by two or more parent companies.
And-I-And
Venture
Joint venture
Modes of entry
6
the difference between two cultures along some identifiable dimensions.
Corpoate
Distance Cultural
Cultural distance
Innovation Seeking
7
defined as the advantages that first movers obtain and that later movers do not enjoy.
Second-mover
Fourth-mover
Third-mover
First-mover advantages
8
a school of thought that believes that firms will enter culturally similar countries during
Stage-by-Stage
Step-by-Step
Emerging Markets
Stage models
9
a mode of entry (JVs and wholly owned subsidiaries)that is indicative of relatively larger,
Scale of Entry
Indirect Mode
Non-Equity Mode
Equity mode
10
firms go after countries that offer strong demand for their products and services.
Location-Specific
Equity
Market Sharing
Market seeking
11
firms often single out the most efficient locations featuring a combination of scale economies
First-Movers
Efficiency seeking
Model Seeking
Low-cost Factor
12
an agreement in which the licensor/franchisor sells the rights to intellectual property such
Franchisor
Property
Licensing/franchising
Licensor
13
refers to outsourcing agreements in R&D between firms.
R&D contract
Licensing
Wholly
Joint Venture
14
a mode of entry(exports and contractual agreements) that tends to reflect relatively smaller
Equity
Nonequity mode
Contract
Equity Mode
15
beyond geographic advantages, location-specific advantages also arise from the clustering
Agglomaration
Agglomeration
Seeking Market
Model
16
a wholly owned subsidiary is created by building new factories and offices from scratch.
Wholly
Green-field operation
Garth-Field operation
JV
17
represents the most basic mode of entry, which capitalizes on economies ofscale in product
Direct Import
Export
Import
Direct export
18
include free ride on first mover investments, resolution of technical and market uncertainty,
BOT
Stage Model
Late-mover advantages
Ownership
19
are the format offoreign market entries. Among numerous modes of entry, managers are unlikely
R & D
Co-Marketing
Modes of entry
Indirect Sales
20
favorable locations in certain countries may give firms operating there an advantage.
Key Concepts
Location-specific advantages
Firms
Late-Mover