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Chapters 4-9
Chapters 4-9
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Answers
1
Convenience sampling is an example of a nonprobality sampling method.
True
False
2
This
power of scale descriptors is the scale’s ability to differentiate between the scale responses.
Scale power
Dynamic power
Flower power
Discriminatory power
3
Probability that a sample's mean will closely approximate the target population's mean as the size of the sample grows.
Common Limit Theorem
Cluster Limit Theorem
Sampling Limit Theorem
Central Limit Theorem
4
Advantages of simple random sampling include:
All of these.
Results are generalized with margin of error
Techniques are easy to understand.
The method gives a representative sample of the population.
5
For retail banking services, sampling units might be households with checking accounts.
True
False
6
Exploratory research is most often part of
quantitative research
quasimodo research
causal research
qualitative research
7
After focus groups, a researcher reads transcripts and categorizes by arranging similar responses together, called ____.
peer reviewing
sugging
data reduction
8
A method
NOT
used as a primary qualitative research method:
focus groups
surveys
dyad interviews
in-depth interviews
9
Focus group moderator skills include
ignoring participants
listening well and reweaving.
expressing agreement at the opinions that match the moderator's.
extending the time alotted for the focus group without notice.
10
Focus groups are often done as a preliminary step before a quantitative research study.
True
False
11
Random numbers are drawn from random.org, ensuring each member of the sample frame has an equal chance of selection.
This is an example of cluster sampling.
This is an example of systematic sampling.
This is an example of stratified sampling.
This is an example of simple random sampling.
12
Sampling is often used when it is impossible or unreasonable to conduct a census.
False
True
13
In a probability sampling,
there is a known chance of selection.
there is an unknown chance of selection.
all of these are true.
one cannot compute the sample error.
14
A pilot study is another name for a pretest.
False
True
15
Researchers use a survey guide to outline the flow of the focus group discussion.
False
True
16
Quota sampling is a method of nonprobability sampling.
True
False
17
A semantic differential scale measures agreement using statements ranging from "strongly agree" to "strongly disagree."
False
True
18
A sample is larger than a population.
True
False
19
Systematic random sampling requires the target population to be ordered in some way
True
False
20
A question with 2 or more attributes or issues but the ability to respond to only one is called a __________.
Loaded question
Leading question
Double negative question
Double-barreled question
21
Survey methods are descriptive in the sense that they use numbers and statistics to summarize.
False
True
22
Systematic sampling uses a random starting point and a constant skip interval to select the sample.
False
True
23
Which of the following is NOT a probability sampling method:
convenience sampling
simple random sampling
stratified sampling
cluster sampling
24
A sampling unit is
a specific element available for selection during the sampling process.
a unit accidentally left out of a sampling frame.
a complete set of elements from which a sample is drawn.
a way to provide free samples to researchers.
25
Unconditional positive regard is a skill used in focus groups and means to disregard the feelings/opinions of others.
True
False
26
Unstructured data requires some sort of coding before it can be analyzed.
False
True
27
Researchers assign either numbers or labels to the items they measure.
False
True
28
The four scales of measurement are nominal, ordinal, interval, and ratio.
True
False
29
A screening question is used to _________
explain the survey to respondents
identify sensitive questions
minimize response order bias
prevent unqualified respondents from completing the survey
30
In quantitative surveys, unstructured questions are used much more often than structured questions.
True
False
