Unit 8: Pricing and Distribution Review

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Test your knowledge on marketing and pricing concepts with this engaging quiz

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Questions 18

Answers

1
What is the definition of price?
Value of a product
Sales revenue
Cost of production
Marketing strategy
2
Which transportation is best for heavy items?
Railroads
Pipelines
Trucks
Airplanes
3
Which transportation is fastest?
Railroads
Airplanes
Ships
Trucks
4
Distribution is the oldest part of marketing.
False
True
5
Which cost remains constant?
Wholesale cost
Total cost
Fixed cost
Variable cost
6
What is bait-and-switch?
Price discrimination
False low price
Unit pricing
Price-fixing
7
What is a distribution center?
Production site
Retail store
Main warehouse
Temporary storage facility
8
What is unit pricing?
Wholesale price
Price per unit
Total price
Discounted price
9
Which channel involves no middleman?
Indirect channel
Direct channel
Retailer channel
Wholesaler channel
10
Which pricing strategy uses wholesale cost?
Bundling
Demand pricing
Competitive pricing
Cost-based pricing
11
What does inventory control help with?
Processing orders
Advertising
Designing products
Setting prices
12
Which cost changes with production?
Total cost
Fixed cost
Variable cost
Wholesale cost
13
What is price-fixing?
Competitors agree on prices
Offering discounts
Bundling services
Setting low prices
14
What is the breakeven point?
Expenses exceed revenue
Revenue exceeds expenses
Revenue equals expenses
Revenue equals profit
15
What does physical distribution include?
Order processing
Advertising
Market research
Product design
16
Which pricing strategy considers competitors?
Demand pricing
Competitive pricing
Bundling
Cost-based pricing
17
Price discrimination is legal.
True
False
18
What is bundling?
Paying for all services
Using wholesale cost
Setting competitive prices
Offering discounts

Unit 8: Pricing and Distribution Review Flashcards | StudBud