Marketing Finals Review

Introducing a product with an unusually low price

The least profitable stage of the product life cycle is 

Introducing a product with an unusually high price.

Re-sellers who buy items from manufacturers and deliver them to retailers are

Research data obtained for the first time for a specific purpose is called

Coupons, rebates, samples, and contests are examples of

The approval of a product or service made by a well know celebrity is called a(n)

Dividing markets based on items such as age, income level, education.

Asking a customer if he needs a tie to go along with a  shirt just purchased is an example of

Locating potential customers without the help from your employer or other source is called

The difference between the cost of an item and the retail price is the

Paid, non-personal communication that will encourage a consumer to buy a product.

Free mention of a product in a newspaper, magazine, or television is called

A general willingness to work with or assist an organization based on a positive reputation

A research technique in which the actions of people are watched and recorded.

Dividing markets on things such as attitudes, beliefs, values.

A specific group of customers you plan to sell to

Data that has already been collected for a purpose other than the current study.

Dividing markets into physical locations

The arm of marketing that concerns itself with promoting the public image of a company