SEM2 4.01-4.04

Question 1

Which is an important aspect to consider when a biz begins to assess its marketing info needs?

Accepted Answer

*Competition

Question 2

SKY Co select target market, decide 2 ignore segment differs & go w/ 1 offer. type of marketing

Accepted Answer

*Mass

Question 3

Which factor should event marketers consider when identifying target markets 4 specific events?

Accepted Answer

*Culture

Question 4

Which sports/event situation is most likely 2 have negative economic impact on local community?

Accepted Answer

*Professional baseball players go on strike

Question 5

maintaining market info, sport orgs identify market trend by track buy behavior and which other

Accepted Answer

*Analyzing consumption patterns

Question 6

When biz selects target market, most desirable market segments 2 biz R measurable & which

Accepted Answer

*Accessible

Question 7

1 way 2 verify a complex arena event is well prepared & ready 4 spectators is completing which

Accepted Answer

*Holding a rehearsal

Question 8

Whats 1 question a business must answer when identifying potentially profitable target market?

Accepted Answer

*“Is the market responsive?”

Question 9

Which situation indicates a positive economic impact 4 a city that hosts a pro golf tournament?

Accepted Answer

*Higher restaurant sales

Question 10

1 aspect of identifying segment of sports/event target market involves identifying which

Accepted Answer

*Heavy users

Question 11

2ndary source, other gov publications, trade mags, R excellent sources 4 obtaining which info?

Accepted Answer

*Demographics

Question 12

Knowing where customers are located can help a business decide on which component?

Accepted Answer

*Distribution channels to use

Question 13

Entertainment marketers should identify target markets after carefully examined which component

Accepted Answer

*Available data and research about the segment

Question 14

Which situation is an example of a business using niche marketing?

Accepted Answer

athletic line of shoes for children who play soccer.

Question 15

Biz often ask for the zip code of customers at the checkout counter to obtain what information?

Accepted Answer

*A geographic area for a direct-mail campaign

Question 16

Sports/event orgs maintain marketing information systems to be able to perform which activity?

Accepted Answer

*Respond to customer need

Question 17

When assessing marketing-info needs, 1st step a biz should take is to perform which activity?

Accepted Answer

*Identify the issue or problem

Question 18

Why do sports or event organizations maintain sales and accounting records?

Accepted Answer

*To measure economic impact

Question 19

2 make sure tasks R completed & events ready 4 atendees, sport/event marketer might refer 2

Accepted Answer

*Function Sheet

Questions 19