Marketing Review

The process of deciding how to get goods in customers' hands

Represents ownership in a firm or business

The four P's are

Obtaining, developing, maintaining, and improving a product or product mix

MHSBC stands for

The added value in economic terms

The idea that a business should satisfy customers needs and wants while making a profit.

The percentage of total sales volume generated by all companies that compete in a given market

To improve or enhance the product or service of a company

The exchange of product for money

Combines customer information with customer service and marketing communications

A group that is identified for a specific marketing campaign

The four P's is a marketing concept known as.....

The money necessary to pay for setting up and running a business

A plumber or electrician belongs to what industry 

The process of classifying people who form a given market into even smaller groups

The support of quality programs within a company

The accounting term that describes the allocation of the expense of a physical asset over years

The total direct costs of producing a product

Providing customers with the goods or services they want

Distribution, Financing, Marketing Information Mgmt, Pricing, Product Mgmt, Promotion, Selling

The effort to inform, persuade, or remind potential customers about a business product/service

Business-Management-Entrepreneurship, Communication-Interpersonal, Economics, Professional Dev.

Process of gathering information, analyzing it, and report findings related to marketing goods

Age, Gender, Income, Marital Status, Ethnic Background, Education, and Occupation

Money that is earned after taxes that is spent on needs

The raw materials or the putting parts together to make them more useful

A summary of a business's assets, liabilities, and owner's equity

What is the process of planning, pricing, promoting, selling, and distributing goods/services.

Mrs. Heuscher's Favorite Color Is

Amounts that are due to others that have not been paid

Tangible item that has monetary value and satisfies your needs and wants

The point at which sales revenue equals the costs and expenses of making and selling a product

Having a product available at certain time of year or convenient time of day

A sum of money paid regularly by a company to its share holders 

People who share similar needs and wants and who have the ability to purchase a given product

Involves having a product where customers can buy it

Gathering customer information, storing it, and analyzing it

How much to charge for goods and services in order to turn a profit

All forms of communication with a customer