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Communication theory COMM 200 Jake and Selene Flashcards | StudBud
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Communication theory COMM 200 Jake and Selene
Communication theory COMM 200 Jake and Selene
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1
Which theorist focused on mass communication and media influence?
George Gerbner
Stuart Hall
Charles Berger
Walter Lippmann
2
What kind of communication is Berger’s theory MOST useful for?
News reports
Advertising
First-time conversations
Political speeches
3
Walter Lippmann believed people understand the world through...
Direct experience
Political leaders
Scientific methods
Pictures in their heads
4
What is the main idea of Berger’s theory?
Language shapes reality
Media influences the masses
People reduce uncertainty in new interactions
People try to avoid communication
5
Which theorist focused on interpersonal communication?
Charles Berger
Elisabeth Noelle-Neumann
Marshall McLuhan
Walter Lippmann
6
Which best describes the difference between Berger and Lippmann?
Both worked in journalism
Lippmann = face-to-face, Berger = mass media
Berger = interpersonal, Lippmann = media/public opinion
Both studied media only
7
What is a stereotype according to Lippmann?
A fixed, oversimplified image shaped by media
A neutral mental shortcut
A logical opinion
A fact-based belief
8
In Berger’s theory, what is one way people reduce uncertainty?
Avoid talking
Talk only to familiar people
Ask questions
Wait for time to pass
9
What role does the media play in Lippmann's theory?
Filtering reality for the public
Entertainment
Education
None at all
10
Who developed the Uncertainty Reduction Theory?
Walter Lippmann
Charles Berger
Marshall McLuhan
Noam Chomsky
