Unit 1 Marketing final

percentage of total sales generated by competing companies

Separating a pop. into smaller groups of potential customers with similar characteristics is called market ( )

Craft stores and drug stores who stock baskets in the month before Easter demonstrate their understanding of time utilit

The group that is identified for a specific marketing program is referred to as a ( ) market

Some stores layouts adds ( ) utility to the stores merchandise

formal written document that directs a company's activities

Marketing objectives must be in line with the organizations goals and mission

Max is responsible for deciding how and where to store his companys products for retail. He performs a function called (

information about the ethnic background, education, and occupation of a population

When ice cream manufacturers cater to specific groups, fat free, low fat, they are segmenting a market by product ( )

observing social trends is part of the study of demography

A series of tasks performed for a customer

An ability to express one's ideas clearly is essential to a marketing career

Target marketing means coordinating all marketing decisions in order to reach a specific populations

Customer profiles can affect product packaging

A magazine promotes itself as filled with romance, ( ) data would indicate that such a promotion appeals to the readers

If a Dr. sees his patients 7-12, Wed-Sat, These hours increase ( ) Utility of the Dr.`s dental practice

Marketing decisions about how to inform the public about a product

marking a product available at a time convenient for the customer

Now most banks have much longer hours. The lengthened hours indicate the bankers improved understanding of time utility

what is the term for data describing a groups personal characteristics lifestyles attitudes and location

Marketers and other business people base their pricing decisions solely on how much the consumer is willing to pay

The C's own a farm. during may and June, J delivers his food to local farms to increase his produces ( ) utility

Basic marketing decision concerning the creation and presentation of a product

What is the person who buys a product called

adding value to a product by explaining its features and benefits

Data Describing the attitudes, interests, and activities of a population

Elizabeth is the founder of miss Lizzies cookies, a chain store. What marketing occupational study is she involved in

The marketing function called financing includes the purchase of goods used for a business`s operation

form utility is related to the manufacture or production of things

job opportunities in ( ) are shrinking due to increased mechanization

what is defined as a customers personal satisfaction with a product

a marketing function involving the package and labeling of goods and services