Persuasive Techniques

“This...[gave hope] ... to slaves who had been seared in the flames of withering injustice.”

THE SECURITY OF OUR NATION IS AT STAKE!

presentation of only one side of an issue or point of view

a statement that is formulated as a question but is not expected to be answered

a short personal story used to connect to the audience and adds credibility to the arugment

creating an emotional response in the audience by relying of love, fear, hate, etc.

This is the right town; this is where we should be; this is our home.

"We welcome change and openness; for we believe that freedom and security go together...”

you can be trusted because of your position or showing your connection to someone respected

used to create imagery and express things non-literally

Conway cited a nonexistent “Bowling Green massacre” to justify the president's travel ban.

to represent as great than is actually the case, dramatic so the reader is grabbed

we shall pay any price, bear any burden, meet any hardship to assure the success of liberty

the forgotten men and women of our country will be forgotten no longer

inferring that the claims are true for a majority of people

We should hire Betty; her mother has written animpressive letter of recommendation for her.

Saying "This looks interesting" to your mom instead of saying "This looks disgusting."

It was reported that the president wandered the White House alone in his bathrobe in the dark.

when three adjectives or phrases are listed

Can we form an alliance that can assure a better life for all? Will you join in that effort?

We are joined in a great effort to rebuild our country and to restore its promise to all people

Children are exposed to too much violence these days.

an idea or feeling created by a word- can be used to feel happy, scared, hatred, sadness, etc

addressing and criticizing an opposing point of view to disprove or discredit them

Use of "we" creates a sense of unity, "them" creates a common enemy, "I" creates authority

special words or expressions used by a profession that are difficult for others to understand

“…we shall fight on the beaches, we shall fight on the landing grounds..."

Studies have proven that obesity can lead to diabetes.

I have spent over two decades researching this topic, so when I say…

Children whose parents smoke are twice as likely to start smoking before they’re 21.

recurrence of words or phrases at the beginning of successive clauses

“I’m not going to give you a question. You are fake news!”

available body of facts or information indicating whether a belief or proposition is true

You need this car: it’s ridiculously fast; it’sfuel-efficient; it’s within your price range.

Describing words to add emphasis and create emotions in the reader.

presenting an idea as fact without explanation so the boldness convinces the audience

power to think understand and form judgement logically and rationally to persuade

The repetition of initial consonant sounds of adjacent or closely related words.

Our moisturizing cream is enriched with folic acid and microderm abrasion technology.

charged with an underlying meaning or implication