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ELA 3201 Media Literacy Terms Flashcards | StudBud
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ELA 3201 Media Literacy Terms
ELA 3201 Media Literacy Terms
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1
An icon is a person or thing regarded as a representative symbol of something.
False
True
2
Nike target audience tends to be from
higher-income socio-economic groups
, reflected in the premium brand image/pricing
Motive
Target Audience
Medium
Demographic
3
What strategy is McDonald's using when they state, "McDonald's, over 99 billion served."
Shock Appeal
Snob Appeal
Bandwagon
Plain Folks
4
What media strategy is used below?
Shock Appeal
Emotional Appeal
Name Calling
Testimonials
5
What media strategy is used below?
Plain Folks
Facts and Figures
Snob Appeal
Humour
6
Charli D'Amelio LOVES Takis and she'll tell you how much on her TikTok page - #ad. What device is used?
Endorsement
Logo
Headline
Caption
7
Tom Power hosts an audio show called Q interviewing artists, writers, actors and musicians who define pop culture.
Blog
Web Page
Twitter
Podcast
8
What media strategy is used below?
Cartoon Cute Characters
Name Calling
Gender/Sex Appeal
Bandwagon
9
Bias is a mental leaning or inclination; partiality; prejudice
True
False
10
If Doritos are being eaten by Glen Powell in a movie, what media device is most likely being used?
Icon
Product Placement
Propoganda
Endorsement
11
What media strategy is employed below?
Snob Appeal
Celebrity Endorsement
Plain Folks
Facts and Figures
12
What form of media is shown below?
Commercial
Blog
Poster
Podcast
