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AQA - Sociology - Mass Media Module. Flashcards | StudBud
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AQA - Sociology - Mass Media Module.
AQA - Sociology - Mass Media Module.
30 terms
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Flashcards
30 cards
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Practice quiz
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Questions
30
Answers
1
Which one of these assumes audience are passive?
Postmodernist
Uses and Gratification Model
Two Step Flow
Hypodermic Syringe/Needle
2
Which is not a neo-marxist key term
Bread and Circuses
Establishment
Blind Eye
Gatekeeping & agenda setting
3
Which of these is not a Marxist Terminology
False Class consciousness
Rock the boat
Bread and Circuses
Using the media as an instrument
4
According to Marxist who controls the media
Owners
journalists
Audience
Editors (media Proffesionals)
5
Owen Jones says What % of top british journalists are privately educated
23%
75%
51% -
99%
6
What did fergusson say about the representation of women in the media
Portrayed as body ideals
women are viewed through the male gazw
The cult of feminity
Femininie identity is the produce of masculine hegemonic ideals
7
__________ found two groups with opposing views on new media - Cultural Pessimists and Neophilliacs
Curran & Seaton
Milliband
Boyle
Cohen
8
Which of these is a pluralist thinker
Curran
Milliband
Blondel
Baudrillard
9
Which one of these is not one of the 4 Purposes in the Uses and gratification model?
Escape Reality
Personal Relationships
Entertainment & Diversion
Information & surveillance
10
Which theoriest coined the key termed media saturation
Marcuse
Ritzer
Baudrillard
Cohen
11
Which of these do cultural pessimists not think is a negative of new media
Companies steal data to do targetted advertising
It allows people to better plan robberies and murders
There is increased Surveillance by governments
It exposes people to crime such as identity theft
12
Who said the status of different age groups depends on their economic cirucmstances
Heintz-knowles
wayne
Pearson
Mcqueen
13
Which are the 3 filters in the selective filter model?
Perception, Observation, Retention
Exposure, Perception, retention
Observation, Perception, Reception
Exposure, Perception, Reception
14
Concentration of Ownership is increasing. Which of these does Zuckerberg not own?
Whatsapp
Instagram
Google
facebook
15
Name two ways old people are presented in the media
Grumpy
Outgoing and Lively
A Golden generation
Forgetful
16
Which of these isn't a reason why pluralist think the media is honest
Media owners dont have time to interfere with every news article.
Regulators such as Ofcom & Libel Laws
Journalists have a code of conduct
The audience can create their own media
17
Neophilliacs suggest new media has improved:
Engagement and communication within society
Creativeness
Education
Democracy
18
Neophilliacs:
are negative about new media and believe its having adverse effects
They are positive about new media and beleive its improving lives
19
Which of these is a marxists thinker
GUMG
Blondel
Jones
Milliband
20
According to Marcuse culture is becoming homogenised due to these 3 things the media does:
False Needs, Mcdonaldisation, hyper reality
Commodity Fetishism, False needs, Conspicuous consumption
Hyper reality, comodity fetishism, americanisation
Hyper Reality, conspicuous consumption, Popular culture
21
Jones found What % of Top Journalists are white?
7
94%
72%
51
22
Name two ways ethnic minorities are often Portrayed in the media
Threat
Criminals
Legendary and Epic
Unimportant
23
A Criticism of the characters of new media is:
Not everyone has equal access to new media - Digital Underclass
Its evolutionary not revolutionary - interactivity was in newspapers
New media has only been around for 10 years.
Traditional Media e.g newspapers and terrestial tv have not been replaced
24
What did Ritzer say society is becoming
A Global Village
Mcdonaldised (Mcdonaldisation)
More interconected.
Negative and Cruel
25
Name two ways are disabled people portrayed
Angry
Theyre often not portrayed in the media
Pathetic
Super Cripple
26
What does cultural imperialism mean?
The culture of the elite class
The large volume of media means theres not one absoloute truth anymore.
The Domination of one culture/nation of another
Everything is becoming more USA like
27
Which didn't Boyle say is a feature of new media
Interactivity
Digitalisation
High Speed
Demand Led
28
A Neo Marxist thinker is:
Blondel
Glasgow Unviersity media group (GUMG)
Owen Jones
Milliband
29
Who studied Features of New Media
Boyle
Cohen
Curran & Seaton
Milliband
30
Ownership and Control - Pluralists believe who impact what we see in the media.
Editors
Journalists
Owners
The audience