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SALES & MARKETING CONCEPTS Flashcards | StudBud
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SALES & MARKETING CONCEPTS
SALES & MARKETING CONCEPTS
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Questions
10
Answers
1
In customer reward programmes, an issue may be:
LOYALTY CARDS
CUSTOMER RELATIONSHIP MARKETING
Customers have multiple memberships
LARGE AMOUNT OF DATA
2
Too many apps leads to customer fatigue.
False
True
3
When a product becomes scarce, it is often perceived as less valuable.
True
False
4
Merchandising is a healthy form of advertising.
False
True
5
Three types of travel agencies are ____________ Independents and Travel management companies.
Partnerships
Consortium
None
Multiple
6
Booking.com, Trip.com, Expedia are top most popular restaurants in the world.
False
True
7
Just DO it is an example of _________.
Advertising
Mission statement
Slogan
Jingle
8
The flywheel concept focuses on create, publish, monitor, ________and _______.
Monitor, contribute
Analyse, distribute
Analyse, promote
create, publish
9
Intelligent marketing knows the touch points of their customers very well.
True
False
10
Customer rewards/ loyalty programmes are OFTEN used to gather customer data
False
True
