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Product, entry strategy and promotion Flashcards | StudBud
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Product, entry strategy and promotion
Product, entry strategy and promotion
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1
Chik-Fil-A's promotion message has been proved very effective due to the reasons of
being consistant, clear, and simple
having a high moral standard
being fun, irritating, and meaningful
being relevant, ampathy, and environment friendly
2
The promotion mix concept in marketing refers to
Advertising, personal selling, sales promotion, PR, digit marketing
consumer promotion and business promotion
online and on-ground promotion
product, promotion, place, price
3
Some people are hoarding Nike shoes for value increasing in the future due to which attribute of this product?
potential
augmented
expected
generic
4
Which international entry mode has the
lowest
investment/control and risk/return?
FDI
Export
M&A
Licensing
5
Chik-Fil-A chose billboard as it's main advertisement channel since it's more expensive yet more effective
True
False
6
Promotion Mix, Total Promotion, and Integrated marketing communications (IMC) are the same concepts in different names
False
True
7
Chik-Fil-A selected the following countries as a start of it's international expansion
France, Spain, Germany
Canada, Mexico, Brazil
China, India, Japan
Canada, UK, Australia
8
The concept of whole product in marketing refers to
generic, expected, augmented, and potential product
product, quality, brand, after sales service
product introduction, growth, maturity, decline
customer's need, want, or demand for a product
9
Which fuction of an iPad can be regarded as the augmented part of the product?
Calling function
internet surfing
FaceTime
Text messaging
10
Which international entry mode has the
highest
investment/control and risk/return
FDI
Export
Franchising
Licensing
