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BME Ch. 13 & 14 Review Flashcards | StudBud
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BME Ch. 13 & 14 Review
BME Ch. 13 & 14 Review
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Answers
1
The sale of goods or services by a producer directly to a consumer
direct distribution
demographics
indirect distribution
test-market
2
To market a product successfully, a company has to
understand what people want to buy
hire sales representatives
spend a lot of money on advertising
make sure they have a large inventory of their product
3
Market researchers commonly ask shoppers to
tell them how to product their product
respond to surveys to discover their wants and needs
help develop product strategies
buy a product to get an opinion of it
4
Once the idea for a product is generated,
the idea for the product is screened
the product gets tested at the factory
a business plan for the product is developed
the product gets tested on the market
5
The act of a company focusing on the people most likely to buy its goods and services
market segmentation
target marketing
market research
marketing
6
TV audience measurement is collected by
Arbitron Inc.
all of the above
Microsoft
Nielsen Media Research
7
Magazine ads have a longer life than newspaper ads.
False
True
8
Marketing is used to find out if there is a demand for a product.
False
True
9
Brainstorming occurs when workers get together to socialize.
False
True
10
In order to decide how and what to sell, companies need to know
how to ship products
what specific, defined groups of people want and need
how to design products to meet consumer needs
what people think about similar products
11
An ad for a locally owned farm stand would most likely be
in a local newspaper
on network television
in an online ad
in a national magazine
12
The division of a market for a product into groups of customers who have the same needs &traits
market segmentation
indirect distribution
target market
direct distribution
13
There is no need to decide how and where customers will buy their goods and services.
False
True
14
Transit advertising is usually used in
urban areas
all of these
rural areas
wealthy neighborhoods
15
Media planning includes
selecting advertising media
deciding where the ad should appear
deciding when the ad should appear
all of these
16
The type of medium an advertiser uses depends on
whether it is a product or service
technology resources
how well consumers will remember the ad
the market it wants to reach
17
The point where total revenue equals total costs & expenses
break-even point
target marketing
marketing
demographics
18
Television is the main advertising medium in the United States.
True
False
19
Creating, promoting, and presenting a product to meet the wants and needs of consumers.
marketing
market research
indirect distribution
test-market
20
One of more intermediaries between a producer and a consumer
indirect distribution
demographics
marketing
direct distribution
21
Gathering and analysis of information on the size, location, and makeup of a market
demographics
market research
target marketing
channel of distribution
22
A business that specializes in developing ads and ad campaigns for its clients
infomercial
advertising agency
pop-up ads
audience
23
To reach customers, advertising uses a set format that is defined in terms of time or space.
False
True
24
To evaluate customer acceptance marketers track customers and their responses to it.
False
True
25
Businesses advertise for all of the following reasons except
to promote an event
to spend money
to increase sales
to inform about a political candidate
26
A prototype is
created during product development
all of these
used to test a product's design and functionality
an actual model of a product
27
Demographics do NOT include
location
behavioral characteristics
income
gender
28
Marketing a CD requires the same strategy as marketing diamond earrings.
False
True
29
The cost of all Internet advertising is the same since audience size can't be measured.
False
True
30
The average person only sees a few advertisements every day.
True
False
31
To offer a product in a limited market for a limited time
break-even point
test-market
target marketing
marketing
32
A pathway to direct products to consumers
test-market
channel of distribution
break-even point
market research
33
Internet ad rates are based on
all of these
the size of the ad
the type of ad
the format of the ad
34
Facts about the population
break-even point
channel of distribution
demographics
test market
