Basic Marketing Concepts

Question 1

B2B segmentation may include Geographic, Demographic, Psychographic and Behavioural Factors

Accepted Answer

False

Question 2

Segmentation is the same thing as Targeting

Accepted Answer

False

Question 3

Kotler's three levels of product are: Core Product, Actual product and Augmented Product

Accepted Answer

True

Question 4

“STP Process” include three subprocess: SWOT Analysis, Targeting and Positioning

Accepted Answer

False

Question 5

The 'Competition and Consumer Act' is the main Australian legislation on fair trade and consumer protection

Accepted Answer

True

Question 6

PEST Analysis is used to evaluate the internal characteristics of a company.

Accepted Answer

False

Question 7

B2B stands for Business to Business, while B2C stands for Business to Consumer

Accepted Answer

True

Question 8

The Marketing Mix is the Four Ps: Product, Price, Promotion, and Place

Accepted Answer

True

Question 9

S.W.O.T, on SWOT Analysis, stands for Strengths, Weaknesses, Opportunities, and Threats.

Accepted Answer

True

Question 10

'Focus group' is a tool to collect qualitative market data

Accepted Answer

True

Questions 10