Which of the following sentences demonstrates conversational business writing?

I am upset about your return policy.

The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating your a

adapting your message to the audience.

Courteous business messages

All answer choices are correct.

When preparing a business message, you should make your writing audience oriented.Audience oriented means you should

concentrate on looking at the problem from the receiver's perspective.

Marketing Director Schultz must inform the board of directors that customers are not responding positively to the compan

We have received reports from customers about our new ads

Communication is successful only when

the receiver understands an idea as the sender intended it.

Business messages should use positive language rather than negative language. Positive language

tells what is and what can be done.

Which of the following represents the best business writing?

You can return all resalable merchandise for a store credit.

Which of the following sentences demonstrates effective business writing?

Your proposal demonstrates how our call center can better meet the needs of

Business writing should be purposeful. In this context purposeful can best be defined as

solving problems and conveying information.

Business writing should be economical. In this context economical can best be defined as

presenting ideas clearly and concisely.

Which statement about the communication process is most accurate?

Feedback helps the sender know that the message was received and understood

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Test 4

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Questions 20

Answers

1
Which of the following sentences demonstrates conversational business writing?
Your return policy has provoked me to write this letter.
All answer choices reflect conversational business writing.
Your return policy really ticks me off.
I am upset about your return policy.
2
Business writing should be all of the following except
sender oriented.
purposeful
economical
audience oriented.
3
The first phase of the writing process involves analyzing the audience and your purpose for writing, anticipating your a
adapting your message to the audience.
looking for previous company documents on the topic.
investigating background information.
composing your message
4
Courteous business messages
avoid using words that sound demanding or preachy.
avoid hostility or anger.
often turn demands into rhetorical questions.
All answer choices are correct.
5
When preparing a business message, you should make your writing audience oriented.Audience oriented means you should
concentrate on looking at the problem from the receiver's perspective.
attempt to get your audience to believe and accept your message
present ideas clearly but concisely.
write to solve a problem or convey information.
6
Marketing managers should adapt the marketing mix to ………. And constantly monitor value changes and differences in both d
Marketing concepts
Sales strategies
Cultural values
Brand images
7
Marketing Director Schultz must inform the board of directors that customers are not responding positively to the compan
It has come to my attention that our customers have denigrated the strategi
Our customers are ripping on our new ads, even though we know these ads roc
Our customers are badmouthing this awesome new marketing campaign; they are
We have received reports from customers about our new ads
8
………. Is the single factor that best indicates social class.
Time
Fashion
Occupation
Money
9
Marketing strategies are often designed to influence ………..and lead to profitable exchanges.
Advertising strategies
Sales strategies
Consumer decision making
Export strategies
10
Communication is successful only when
verbal feedback has been sent to the receiver.
verbal and nonverbal feedback have been sent to the receiver.
no noise occurs during the communication process.
the receiver understands an idea as the sender intended it.
11
Business messages should use positive language rather than negative language. Positive language
conveys less information than negative language.
has no effect on the tone of a message.
grants the reader all requests or demands.
tells what is and what can be done.
12
Communication is defined as "the transmission of information and meaning from one individual or group to another." The c
transmission
information
meaning
individual
13
Which of the following represents the best business writing?
You will never be sorry that you opened a checking account with our bank
We regret that we are unable to accept you as a credit customer at this tim
You can return all resalable merchandise for a store credit.
We cannot accept the returned merchandise because it is not resalable.
14
Which of the following sentences demonstrates effective business writing?
FYI, i liked your proposal :).
Hey, Bob. Ur proposal is rad!
Congrats on the proposal. You rock!
Your proposal demonstrates how our call center can better meet the needs of
15
Human Resources Manager Claire Siu must inform Anthony that company job changes will require him to seek retraining or l
a face-to-face conversation.
an e-mail message.
an instant message.
a voice mail message.
16
Business writing should be purposeful. In this context purposeful can best be defined as
getting your audience to believe and accept your message.
concentrating on the receiver's perspective instead of your own.
presenting ideas clearly and concisely.
solving problems and conveying information.
17
Business writing should be economical. In this context economical can best be defined as
getting your audience to believe and accept your message.
concentrating on the receiver's perspective instead of your own.
presenting ideas clearly and concisely.
solving problems and conveying information.
18
Michael usually holds team meetings on Tuesday mornings, but he needs to reschedule next week's meeting to Wednesday mor
send an e-mail.
write a short team report
call a team meeting.
meet in person with each team member.
19
Which statement about the communication process is most accurate?
The use of digital networks as a means to transmit messages is declining in
Feedback helps the sender know that the message was received and understood
Because the meanings of words are the same among people, participants in th
Only senders are affected by their mood, frame of reference, background, or
20
The focus of marketing today is……………
All of the Above
Quality and Long Term Relationships
Value and Satisfaction
None of the Above

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