What is a simple definition of Marketing?

Communicatingthe value of a product or service to a customer

What does mass marketing mean?

High sales volume at low prices.

What is the definition of service

Activities that are consumed the same time they are produced

Which of the following activities is an aspect of marketing a service:

Determining how much to charge for a haircut

Which two of the following are marketing tools?

Different colours for different types of product, Including toys in food products

Explain the concept of Gross Domestic Product

Gross Domestic Product (GDP) is the output of a country

What are business objectives?

Targets which are set up to help achieve a business' vision

Definition of Advertising

Is giving people information about a product or service

What Does the Marketing Concept state?

That a Business must satisfy a consumers needs to profit

what is a marketing objectives?

a business wants to accomplish through its marketing efforts

What is the purpose of the marketing plan?

Shows steps taken to achieve the marketing objectives

What is target marketing?

A very specific group of people you are trying to sell to

Assess appropriateness of marketing research for the problem/issue.

Research should be used for a problem to impact the business

Define Demographics in marketing

Common characteristics of a group e.g. age, gender, income.

The first step of the marketing concept is to

identify what will satisfy customers" needs

What are the four P's of marketing

Price, Place, Product, and promotion

is the process of developing, promoting,and distributing

What is the definition of Marketing

Creating and maintenance of satisfying exchange relatioships

Explain the concept of marketing strategies.

Marketing strategies are used to develop a good or service

What is the definition of advertising?

A marketing tool used by food manufacturers - communication

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Questions 42

Answers

1
What is a simple definition of Marketing?
Making TV commercials
Advertising on the Super Bowl
Communicatingthe value of a product or service to a customer
Hiring celebrities to use yourproduct
2
According to the marketing concept, which option demonstrates customer orientation?
Finding out what a buyer wants
Convincing a buyer to buy
Researching a firm’s competitors
Advertising the features of a product
3
What does mass marketing mean?
Low sales at low prices
Low sales at high prices
High sales at high prices
High sales volume at low prices.
4
What is the definition of service
what you say before you hit a tennis ball
Activities for fun
Activities that are only produced
Activities that are consumed the same time they are produced
5
Which of the following activities is an aspect of marketing a service:
Advertising the state of Michigan on television
Finding out customers’ favorite coffee flavors
Determining how much to charge for a haircut
Developing a new, improved cell phone
6
The Marketing Concept is satisfying consumer wants and needs while achieving company goals.
True
False
7
long-term plan established for achieving marketing objectives
marketing plan
marketing objectives
marketing strategy
marketing reaserch
8
Company objectives and marketing objectives should be realistic and achievable?
False
True
9
The primary role of marketing is
Satisfy customer needs and achieve business objectives
Planning the price, promotion and distribution of goods
Both A and B
Designing advertisement campaigns
10
Which two of the following are marketing tools?
Products without price tags
Putting bread in the lolly aisle
Different colours for different types of product
Including toys in food products
11
Explain the concept of Gross Domestic Product
Gross Domestic Product (GDP) is the output of a country
The amount you make in your home
What something homemade sells for
The amount of goods in a country
12
What are business objectives?
Opportunities for a business to expand
The mission statement
Targets which are set up to help achieve a business' vision
A set of rules that all employees must obey
13
The document that outlines the marketing objectives and marketing strategies is called
Marketing process
Marketing campaign
Marketing plan
Marketing philosophy
14
Definition of Advertising
Are created to reach A tarjet audience
A notice or annuncement in a public medium
A simple statement that summarizes a product or service
Is giving people information about a product or service
15
What Does the Marketing Concept state?
That a Business must satisfy a consumers needs to profit
That Lebron James is the Best Player off all time
That a Consumers' needs are not important
That Skittles are Legit
16
A blend of four marketing elements
entertainment
marketing
marketing mix
management
17
what is a marketing objectives?
a used by a business to guide its marketing process
a business wants to accomplish through its marketing efforts
the process of developing to satisfy customers
the five marketing strategies used to reach a market
18
Where does marketing occur?
Where stores are
Where customers are
Where roads are
Where advertisements are
19
Marketing Strategies includes:
the 4 P's or Marketing mix
implementation
situation analysis
company's mission
20
A company that relies on promotion with probably has not adopted the marketing concept.
True
False
21
What is the purpose of the marketing plan?
Shows steps taken to achieve the marketing objectives
To help maximise a products potential
To ensure the business makes a profit
Shows the steps of the marketing mix
22
What is target marketing?
The specific candy you are going to purchase
A group of wholesalers who want your product
Targeting a random group of stores to sell in
A very specific group of people you are trying to sell to
23
a plan to achieve the marketing objectives using a given level of resources
Marketing plan
Marketing target
Marketing Strategy
24
What is the second stage of the marketing process? Hint: These are the first four.
Situational Analysis
Identifying Target Markets
Establishing Market Objectives
Market Research
25
Which is Not a definition of marketing?
Product focused
identifying, anticipating & satisfying customer requirements
the right product, in the right place, at the right price.
meeting the changing needs of the customer
26
Assess appropriateness of marketing research for the problem/issue.
Research should be used for personal gain
Never use research
Research should be used for a problem to impact the business
27
The process of dividing the market into smaller groups is
Promotion
Market Segmentation
Situational influence
Market Planning
28
Define Demographics in marketing
Very Realistic Pictures on a video Game.
Someone who consistently uses crude and vulgar language.
A car race where the last car still running wins.
Common characteristics of a group e.g. age, gender, income.
29
Which of the following is a marketing activity:
Committing to lower operational expenses
Balancing customer needs with wants
Communicating with customers
Leading a project team
30
The primary focus of marketing is
maximize profit
promote products
improve brand recognition
satisfy customer needs
31
Marketing begins with
developing a product or service
understanding customers
pricing the product correctly
selling a product
32
The first step of the marketing concept is to
hire a team of talented marketing professionals
identify what will satisfy customers" needs
operate at a profit
develop top-quality products or services
33
What are the four P's of marketing
Price, Place, Product, and Problems
Price, Place, Product, and promotion
Power, Poison, Pain, and Plagerism
Mc Donalds, Burger King, Wendy's, and Dairy Queen
34
what is marketing
type of food
is the process of developing, promoting,and distributing
something that helps you develop a fleamarket
publix
35
In marketing concept, whose opinion matters most?
Marketers
Seller
Costumer/buyer
Planners
36
A real estate agent is in which career cluster?
Marketing
Hospitality and Tourism
Education and Training
Information Technology
37
What is the definition of Marketing
Creating, Interpreting and analyzing financial statments
Creating and maintenance of satisfying exchange relatioships
Selling Different items in the grocery store produce section
Hanging out with your friend Mark Ting.
38
Explain the concept of marketing strategies.
I don't know
Marketing strategies are used to develop a good or service
1885
A way to market your service to high class citizens
39
What is the definition of advertising?
Toy giveaways
Reporting of news in newspapers, tv or radio
A marketing tool used by food manufacturers - communication
The means of mass communication for products and services
40
Agents are often found in real estate
TRUE
FALSE
41
What provides the basis for all marketing goals and actions?
Retailing
Budgeting
Pricing
Planning
42
Marketing takes place everywhere and is a constant force in our lives.
True
False

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