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Marketing Concepts 12 bus Flashcards | StudBud
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Marketing Concepts 12 bus
Marketing Concepts 12 bus
32 terms
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StudBud Administration
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12 plays
Introductory marketing
Flashcards
32 cards
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Practice quiz
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Questions
32
Answers
1
The market that consists of those who purchase goods and services for personal use is known as
an organizational market
a consumer market
a known market
an optional market
2
The attitude of the person who may own this car may be
daring, out-going, risky
reserved, kind, caring
afraid, timid, shy
sly, loud, quiet
3
Deciding how to get goods directly into the customers hands
market planning
selling
distribution channel
marketing information
4
The means of getting a product into a consumers hands is this part of the marketing mix
place
price
promotion
product
5
The impact of marketing affects the economy and
people who live in it.
families at home and abroad.
people with jobs.
standard of living in countries around the world.
6
The idea that a business should strive to satisfy consumers is the
marketing goal.
marketing mix.
marketing concept.
marketing target.
7
Kleenex and Puffs are brand names for this generic product
paper plates
tissues
paper cups
sandwich baggies
8
Product, place, price and promotion make up the
marketing target
marketing mix
marketing game
marketing media
9
An intangible item that has monetary value and satisfies your needs and wants is a
self-help book.
good.
want.
service.
10
Two benefits of marketing are
improved products and no fees
improved products and competitive prices
boring products with price issues
improved products and new designs
11
TV ads, newspapers, internet ads, and coupons are all examples of
promotion.
profit.
product placement.
purpose.
12
This refers to activities related to advertising, personal selling, sales promotion & publicity
promotion
products
place
pricing
13
What is an example of primary data?
Questionnaire
Asking a business for records
The first kind of data you collect
Cheese grater
14
What are goods?
an item that you buy, such as bread
tangible items that have monetary value
something that as moral value
something that has personal value
15
M&M's melt in your mouth
not in your cereal
not in your hand
not in your pocket
not in your car
16
What is the purpose of a customer profile?
To describe everything about a person w/in a target market.
To find out what type of soap a Mom would buy.
To answer essential questions.
To find out what people want for dinner.
17
Age, gender, income level, and behavior are just a few components of a
customer price scale
customer profile
customer promise
customer promotional ad
18
M&M's are the brand favorite for this generic product
chocolate coated candy pieces
chocolate morsels
chocolate kisses
chocolate drops
19
This tasty snack is most often purchased by
teens
moms and dads
healthy yogis
grandparents
20
Due to the colors and design of this toy, who might it be PURCHASED for?
baby girls
teenagers
baby boys
grandpas
21
Choosing what to make or sell is this part of the marketing mix
product
place
promotion
price
22
A target market is a group that is
only used to promote a product to
similar
a group of people that have nothing in common
identified for a specific marketing program
23
Classifying customers by characteristics is called
market sectioning
market segmentation
market profile
market sizing
24
The average income of a person who owns this home may be
$20,000
$150,000-$200,000
$300,000+
$40,000-$90,000
25
Ziploc and Glad are brand names of this generic product
plastic shopping bags
tape
twisty-ties
zip top bags
26
Skittles
"taste the rain"
"eat the rainbow"
"taste the rainbow"
"beast mode"
27
All seven of the core marketing functions focus on
the public
the business
the homefront
the consumer
28
The income level of the person who many own this home may be
less than $20,000
$40,000-$60,000
$200,000-$250,000
$30,000
29
This is what is exchanged for the product
promotion
price
place
product
30
To inform, persuade, or remind current and potential customers about a product or service
pricing
promotion
channel management
selling
31
What type of person may order this cake
soccer mom
all three
single dad
loving, grandma who wants to spoil her grandchild
32
A percentage of total sales volume generated by all companies that compete in a given market is
market share.
market concepts.
market showing.
market demand.