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POB 7.0 Questions Flashcards | StudBud

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According to the marketing concept, which option demonstrates customer orientation?

A characteristic of a sole proprietorship is that the owner

POB 7.0 Questions

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A Quiz on marketing concepts and why they are important

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Answers

1
A characteristic of a sole proprietorship is that the owner
has access to unlimited funds
receives all the profit
transfers all risk
delegates all function
2
According to the marketing concept, which option demonstrates customer orientation?
researching a firm's competitor's
convincing a buyer to buy
advertising the features of a product
finding out what a buyer wants?
3
What activity is taking place when a dealership promotes their newest vehicle on the radio
offering the products customer's want
communicating with customers
planning and carrying out the marketing process
finding out about customers
4
Which would probably result if a business reduced its marketing costs
decreased variety of consumer goods
increased costs of production
increased consumer awareness of goods and services
decreased need for customer contact with business
5
Each year, more than 500,00 people watch the World Cup sponsored by Adidas. What is marketed?
places
services
ideas
goods