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Yr 12 ATAR Media - Terminology Flashcards | StudBud
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Yr 12 ATAR Media - Terminology
Yr 12 ATAR Media - Terminology
28 terms
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#media #MPA #year11 #mediaterminology #terminology
Flashcards
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Answers
1
Manipulation of codes & conventions to construct a world that is believable to the audience.
Selection processes
Naturalisation
Point of view
Realism
2
Semiotics encompasses the analysis of... (select 3)
Signs - Icons, Symbols, Indexes
Syntagms & Paradigms
Sound & lighting
Denotation & Connotation
3
Audience theory that highlights the impact of an opinion 'leader'?
Reception
Cultivation
Semiotics
2 step flow
4
The number of households/ individuals who access a medium during a given period of time.
Audience reach
Audience profile
Agenda setting
Editorial control
5
Attitudes
Personality traits
Positions held or responses an individual or group make.
What individuals or groups think are important/of worth.
6
To give the audience a sense of involvement, urgency, credibility and excitement.
Entertainment
Immediacy
Realism
Narrative
7
A style of art, music, media, etc, that is developed through repeated codes & conventions.
Classification
Categories
Values
Genre
8
T/F: Hypodermic needle theory considers audiences as passive.
True
False
9
The ways codes & conventions have been artistically manipulated to create an emotional/intellectual response.
Auteur Theory
Media aesthetics
Immediacy
Agenda Setting
10
Define the term 'exposition' as it relates to documentary filmmaking.
Content used at the start of a documentary to introduce the themes/topic.
Documentary films that contain bias which has been proven incorrect.
A large public exhibition of art or tradable goods.
11
Revenue is
The act of spending funds
Money raised through grants and fundraising.
The difference between the amount earned & the amount spent
Income made from business activities.
12
Suggests that the media influences how audiences view the importance of certain issues.
Marketing strategies
Agenda setting
Audience reach
Naturalisation
13
Expenditure is
Income made from business activities.
The act of spending funds
The difference between the amount earned & the amount spent
Money raised through grants and fundraising.
14
The 'ISO' in a camera refers to?...
The depth of field/the area in focus within the shot.
The sensitivity of the camera lens to light.
How fast the shutter opens and closes between frames.
15
Define 'documentary'.
A film that uses a narrator to discuss an issue.
A non-fiction film that in some way documents reality.
A film that discusses an issue.
16
The organisation of media techniques to create a distinctive appearance, mood or tone.
Narrative structure
Agenda setting
Style
Auteur theory
17
Define 'graphics' in relation to media.
Images designed to convey an idea visually.
Film footage of real events, place and people.
Material obtained from a film library or archive.
Placing 2 contrasting ideas next 2 each other for effect.
18
The arrangement of the scenery, props, etc, on the stage of a theatrical production or on the set of a film.
Conception de la production
Mise en scene
Production design
Set design
19
Define 'actuality'.
Film footage of real events, place and people.
Images designed to convey an idea visually.
Material obtained from a film library or archive.
Placing 2 contrasting ideas next 2 each other for effect.
20
Theory where viewers consider messages in 3 ways: Dominant, oppositional or negotiated?
Hypodermic Needle
Obstinate
Reception
Uses and gratification
21
Profit is
Income made from business activities.
Money raised through grants and fundraising.
The act of spending funds
The difference between the amount earned & the amount spent
22
A director who has a distinctive and personal style that is reflected across a body of work?
Stylist
Author
Auteur
Artist
23
The 'aperture' setting in a camera refers to?...
The sensitivity of the camera lens to light.
The depth of field/the area in focus within the shot.
How fast the shutter opens and closes between frames.
24
The 'shutter speed' setting in a camera refers to?...
The sensitivity of the camera lens to light.
The depth of field/the area in focus within the shot.
How fast the shutter open and closes between frames.
25
Denotation is the words and ideas associated with a particular word or phrase?
True
False
26
Connotation is the dictionary definition of a word.
False
True
27
Naturalisation: When stereotypes begin to be believed and accepted as truth.
False
True
28
Define 'file footage'.
Images designed to convey an idea visually.
Film footage of real events, place and people.
Placing 2 contrasting ideas next 2 each other for effect.
Material obtained from a film library or archive.
