Marketing Concepts

Question 1

Emails sent to people in Western Kentucky about a sale are classified as which segmentation?

Accepted Answer

Geographic

Question 2

____ combines finding a target market and using a marketing mix.

Accepted Answer

Marketing strategy

Question 3

The marketing mix includes price, place, positioning, and promotion.

Accepted Answer

False

Question 4

Mass markets are a homogeneous group of consumers to which producers wish to appeal.

Accepted Answer

False

Question 5

What is NOT a reason a new product might fail?

Accepted Answer

Appropriate channels selected

Question 6

Effective marketing is difficult because of which of the following?

Accepted Answer

Producers & consumers are usually separated in several ways

Question 7

Which of the following is NOT an example of sales promotion?

Accepted Answer

Telemarketing from Dish Network

Question 8

Personal selling can be a part of ___ & involves spoken comm. between sellers and customers.

Accepted Answer

Promotion

Question 9

Which of the following is NOT one of the seven pillars of marketing?

Accepted Answer

Economics

Question 10

Mark goes to the store in search of the perfect gift for his son's birthday. Mark is a ____.

Accepted Answer

Customer

Question 11

What are the four marketing strategies businesses use to determine customer needs?

Accepted Answer

Product, Price, Place, Promotion

Question 12

Which of the following is NOT a type of promotion?

Accepted Answer

All of the above are examples

Question 13

Which of the following is NOT an example of demographic segmentation?

Accepted Answer

Segmentation by location

Question 14

Research group volunteers can effectively help by which of the following?

Accepted Answer

Reacting as they would in the real world to price

Question 15

A similar group of customers a company wants to attract is a _____.

Accepted Answer

Target market

Question 16

Marketers look at disposable income and discretionary income when marketing to consumers.

Accepted Answer

True

Question 17

Commercials targeted at Hispanics are classified as which segmentation:

Accepted Answer

Demographic

Question 18

There are _____ foundations to marketing.

Accepted Answer

Four

Question 19

____ populations are the largest ethnic group in the U.S.

Accepted Answer

Hispanic

Question 20

Which generation do you belong to?

Accepted Answer

Generation Z

Question 21

Market segmentation involves

Accepted Answer

A and C

Question 22

Which of the following is NOT a type of segmentation?

Accepted Answer

Areographic

Question 23

It is rare for a completely new product to enter markets and be successful.

Accepted Answer

True

Question 24

An ad targeted to people wanting a healthier lifestyle are classified as which segmentation:

Accepted Answer

Psychographic

Question 25

Why are "seven pillars of marketing" important to marketing strategies?

Accepted Answer

Help overcome separations between producers and consumers

Question 26

Marketers use MSAs for _____.

Accepted Answer

Targeting consumers and launching promotional campaigns

Question 27

Targeting teens is an example of which type of segmentation?

Accepted Answer

Demographic

Marketing Concepts

Questions 27

Marketing Concepts

Questions 27