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Chapter 2 - Ethics from Stukent Flashcards | StudBud
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Chapter 2 - Ethics from Stukent
Chapter 2 - Ethics from Stukent
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StudBud Administration
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Mod Marketing Chapter 2 Ethics from Stukent
Flashcards
10 cards
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Practice quiz
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Questions
10
Answers
1
According to this organization, "it strives to be the most relevant force and voice shaping marketing around the world."
American Marketing Association
Better Business Bureau
Federal Trade Commission
Association of National Advertisers
2
Photos, testimonials and reviews are examples of
Employee Representation
Customer Surveys
User-Generated Content
Social Responsibility
3
A company taking ethical stances & employing ethical procedures doesn't equate to outside firms trusting those efforts.
True
False
4
Marketers should keep in mind how customers see a company's marketing efforts with regard to ethics.
True
False
5
Employees should be informed of safety precautions and procedures of their jobs and should be paid for their work
True
False
6
Companies that keep _____ _____ central to decisions will retain their loyalty
social responsibility
leadership's role
customer trust
employee satisfaction
7
Which of the following is NOT a practice of ethical leaders according the "Leadership Role" are of ethics?
Don't blame others
Keeps their promises and commitments.
Take personal responsibility when someone else is unethical
Talk about the importance of workplace integrity and doing the right thing.
8
Praising an employee's positive fulfillment of ethical expectations is discouraged since ethical behaviors are private.
False
True
9
Which organization is concerned with investigations, laws, rules and educates consumers about their rights.
Federal Trade Commission
American Marketing Association
Association of National Advertisers
Better Business Bureau
10
Consumer privacy is an issue when it comes to both artificial intelligence (AI) and data collections
True
False