Chapter 2 Test - Consumer Behavior

A(n) _____ product is purchased regularly without much planning.

All purchasing decisions require the same decision-making skills.

All low-cost purchases involve routine decision making.

Repeat purchases are usually for low-cost products and services that involve low risk.

Advertising campaigns for specialty products must emphasize product or service is uniqueness.

When consumers make new decisions about a product or service they have previously purchased.

Limited resources for unlimited wants and needs is known as ______.

Any form of communication used to create a favorable image of a companies products or services.

There is a lower level of involvement in the buying decision when you have no past experience.

Which of the following is NOT one of the five areas of personal needs identified by Maslow?

After people have a sense of physical & economic security, next comes their social needs.

If grandma always buys GM brand flour to do her baking, her decision is driven by _____motives.

Which of the following people is likely to be MOST involved in the buying decision described?

decision-making used for frequently purchased, low-cost products that require little thought

Promotional strategies can be used to match demand with supply.

Limited decision making is often involved in _____ purchases.

Your social environment consists of individuals or groups with whom you interact regularly.

A(n) ______ is anything you require for survival.

Restaurants, luxury automobiles, and designer clothing are all examples of _____ products.

The first step in the consumer decision-making process is to

Someone purchasing an automobile or a new home is likely to use ______ decision making.

New purchases tend to be infrequent.

Which of the following would be properly categorized as a capital resource?

You can evaluate alternative solutions by summarizing information or comparing the benefits.

You are probably using which type of decision making when you purchase your favorite candy bar.

Advertising for each product category is different because each has a different target market.

Targeting ads to African or Hispanic Americans shows___is important in making buying decisions.

A celebrity gossip magazine on a rack at the checkout aisle is an example of a(n) _____.

The set of emotions, traits, and behaviors that define you is called your

When preferences of customers rarely change, it is easy for businesses to know customer wants.

Rational buying motives apply only to very expensive purchases.

The incentive or reason for doing something is called _____.

Good marketing and advertising create needs.

Emotional advertising spends more time describing product features.

Purchases that are based on facts or logic are influenced by _____ motives.