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MKTG 4.01-4.04 Flashcards | StudBud
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MKTG 4.01-4.04
MKTG 4.01-4.04
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MKTG 4.01-4.04 #carson #mktg #marketing
Flashcards
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Questions
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Answers
1
Whatis an example of advertisement stereotyping?
TV commercial shows a woman mopping with a new floor cleaner
Print ad shows a man pouring OJ in glasses for his children
Magazine ad shows people who encourage others to drink milk
Athlete records PSA emphasizing the import of continuing ed.
2
On a per contact basis, which of the following elements of the promo mix is most expensive:
Personal selling
Advertising
Sales promotion
Publicity
3
How do competing businesses within the same industry usually react to each other's promo mixes?
By trying not to outdo each other
By changing distribution channels
By reducing their promotional budgets
By playing follow the leader
4
In which stage of a product’s life cycle would the least money be invested in product promo?
Growth
Maturity
Decline
Pioneering
5
In which stage of a prod's life cycle do promo acts focus on diffs between competing products?
Introduction
Introductory
Declining
Growth
6
During a TV show, an actorpours a box of brand-name cereal & begins to eat it.What is this?
Product placement
Product programming
Brand identification
Brand awareness
7
Promotions that convince customers to buy often use incentives such as
press releases.
product demonstrations.
coupons.
advertisements.
8
Since their ads last only as long as they are on the air,broadcast media are considered___media
affordable
short-term
time
space
9
When a company uses promo so custs will perceive it in a certain way, it is strengthening its
position.
competition.
workforce.
profits.
10
Bus's receive positive feedback about the effectiveness of their promo messages when consumers
ask specific questions.
visit their competitors.
buy their products.
see their advertisements.
11
Howhave technological advancements enhanced a small business's ability to promoteits products?
Less time &creativity r req'd to develop effective campaigns
Small companies now have more money to spend on promo acts
Co's need fewer channels to coord and carryout promo acts
Info canbe communicated by more venues &messages customized.
12
How does promotion benefit customers?
Helps them to select appropriate products
Requires them to spend more on products
Causes them to postpone making buying decisions
Enables them to identify their buying motives
13
The way in which the promotional message is communicated should be
suited to the product.
different each time.
selected by the market.
the same in each case.
14
Which element of the promo mix is a bus that builds a display to show a newline of prods using?
Advertising
Personal selling
Publicity
Sales promotion
15
Whatis an example of out-of-home media?
An infomercial broadcast on a national television network
An eye-appealing card placed in a mailbox
An electrical sign located in a high-traffic area
A calendar imprinted with a company's name
16
Which of the following is an overall goal of the promotional mix:
To persuade consumers to buy
To have the right goods available
To decrease operating expenses
To convey a message inexpensively
17
Which of the following is a way that promotion benefits society and the economy:
Increases prices
Builds inventory
Creates jobs
Adds value
18
Why are there specific guidelines for advertising tochildren?
Kids say they like watching ads but it doesn't change behave
Kids are impressionable & wrong kinds of ads can affect them
Parents are against advertisers 'cause kids wanted the prods
Research shows that juvenile offenders watched moreads on TV
19
Which advertising medium is the wisest choice for advertisers who want to track user response?
Radio
Newspapers
Electronic direct mail
The Web
20
What form of promo is generally emphasized for complex, tech products sold to industrial users?
Personal selling
Advertising
Sales promotion
Publicity
21
Which of the following is an example of product promotion:
Recruiting event for a large technology firm
Coupon for the purchase of Ritz crackers
Philip Morris’ youth smoking prevention program
Press conference announcing a major corporate merger
22
Michael is at an store where a salesperson is trying to convince him to buy a Mac comp. This is
institutional promotion.
corporate promotion.
secondary product promotion.
primary product promotion.
23
What is an objective of institutional advertising?
To create consumer interest in the co's goods or services
To introduce new goods or services
To demonstrate the organization's role in community affairs
To support personal selling activities
24
Text-message advertising is most likely to be successful when the ads are
sent anonymously.
lengthy in nature.
delivered to the cellphone of people interested in the prod.
randomly sent to a mass audience of cell-phone subscribers.
25
Whichstatement is true about regulating international promotional activities?
A bus must understand that laws of promo acts varyby country
Bus's submit promo mats to Intern'l Ad Coalition for aproval
Countries have a systems toverify that promo regs are fair
Govs bear the respons'ty of monitoring promo matls and regs
26
A way by which newspapers can be classified as advertising media is by
their ability to reach people away from home.
the amount of effort required to place an ad in them.
the cost to advertise in them.
how often they are published.
27
Which of the following is a use of institutional promotion:
Encouraging interest in a good or service
Informing the public about the company’s future
Creating awareness of a good or service
Building a reputation for a product
28
Which of the following is an advantage of personal selling over advertising in the promo mix:
No face-to-face contact
Less flexible
Less costly per contact
Immediate feedback
29
Why arepromotional media such as newspapers and television referred to as mass media?
They reach a lot of people at the same time.
They try to meet the needs of many businesses.
They can present large amounts of promotion.
They direct promotions to a specific audience.
30
How does promotion help the economy grow?
It creates jobs.
It educates customers.
It creates awareness of companies.
It encourages a higher standard of living.
31
Whatis new technology enabling businesses to create that is impacting the promotionfunction?
Personalized premiums
Attractive commercials
Individualized messages
Publicity campaigns
32
Whichadvertising message reinforces the concept of materialism?
You can increase your social status by purchasing this prod
The gov't rates our prod higher than our competitor's prod
We make this product by hand and use organic materials
For more info about our line of prods, visit our web site
33
In what way does promotion have limited abilities?
It can achieve immediate success.
It makes up for poor-quality products.
It cannot play upon people’s fears.
It cannot substitute for salespeople.
34
What is an example of publicity?
Company news release
Billboard
Direct mail
Company television commercial
35
What type of promo is depicted by a bus's 1-timeannouncement of its 1/2 sale in the newspaper?
Free publicity
Institutional advertising
Sales promotion
Product promotion
36
What is a common communications channel used in publicrelations?
Trade shows
Press releases
Product displays
Billboards
37
Jenna agreed to wear a tattoo on her arm that adverts a company.She is serving as the company's
human directional.
avatar.
human billboard.
smisher.
38
Any paid form of nonpersonal presentation of ideas, images, goods, or services is known as
advertising.
personal selling.
publicity.
sales promotion.
