Exam 1 F22 Th section

An ethical decision will protect the rights of those who are affected by it

The first phase of the strategic marketing process is ___.

___ is using the marketing mix to appeal to consumers of different races.

Virtue ethical approach & agency theory fall under this framework

The third stage of the consumer purchase decision process is problem recognition.

The ___ protects trademarks.

Marketers need to pay attention to ___, including how families are changing.

An example of a(n) ___ situation is buying a house.

This framework focuses on the intentions of the people making the ethical decision.

An example of an organizational buyer is Best Buy.

The cluster of benefits that an organization promises customers to satisfy their needs

It is ethical to buy pirated DVDs.

A place can be a market offering.

The 3Cs include…

The ___ of the SWOT analysis are the strengths & weaknesses.

In classical conditioning, rewards are offered as positive reinforcement.

___ is the total amount of money earned.

A ___ is a quantitative measure of a marketing effort.

___ is the place a brand holds in the consumers' minds.

Individuals who exert direct or indirect social influence over others.

In Maslow's Hierarchy, the bottom level is ___.

The firm's long-term course of action designed to deliver a unique customer experience…

SBU stands for standard business unit.

Marketing provides 4 utilities, including…

You have ___ left after you pay for necessities, like food & housing.

Short-term profit maximization is more important than long-term profit maximization.

The greater good for the greatest number of people…

In this approach, we're concerned with the whole of a person's life, not discrete decisions.

The 4 Ps, the marketer's toolbox, include…

Green marketing includes marketing efforts to produce environmentally sensitive products.