During the process of managing a social media crisis, which of the following SHOULD the company do

respond to messages with apologies, explanations and updates

To ensure a company is in compliance with legal regulations, what should they do?

Require users to accept terms-of-use policy

In order to make a speech at a conference more social, what can a company do?

Share it as a live streaming event and allow viewers to submit questions.

What is the best way to use curated content?

Create a new title, add links to the original source and add more info

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SMS Cert Review 2 (Updated)

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Answers

1
A company leader has started to post and participate in their social media initiatives. This is known as
corporate recognition
return on engagement
marketing repositioning
executive buy-in
2
During the process of managing a social media crisis, which of the following SHOULD the company do
remove all negative postings
respond to messages with apologies, explanations and updates
Create a report on the crisis for the executives.
Monitor messages until you get a certain number and then respond.
3
Using customer reviews to attract a new customer base is called
organic advertising
banner advertising
viral advertising
paid advertising
4
How can a company attract a large number of people to an event through social media?
Update social media posts with new images.
Share videos of the event on YouTube
Send all followers direct messages.
Schedule an event on Facebook
5
A company had a lot of engagement on a new product post, but then their sales dropped. What did they forget to look at?
Confidence
Context
Complexity
Choice
6
To ensure a company is in compliance with legal regulations, what should they do?
Require users to accept terms-of-use policy
file a lawsuit for posting of copyrighted material
contact owners of the copyrighted matieral
email users to request that they show permission to use content
7
If a company is collecting information on "leads to sales" they are looking at
return on investment
customer loyalty
follower sentiment
return on engagement
8
In order to make a speech at a conference more social, what can a company do?
Record the speech and put it on the company website.
Share it as a live streaming event and allow viewers to submit questions.
Make it a question and answer session.
Contract with a reality TV show to run it as a series.
9
Why should a company use the same name, username and email address across several platforms?
so followers on one platform will transfer to followers on another platform
so someone else can take over the account easily
created social character
improves brand recognition
10
There's a flood on a major highway. People are requesting assistance in real time on traffic social media site. This is
crowdrising
crowdsourcing
crowdshaping
crowdfunding
11
Which social media tool can help a scientist share new information with his peers?
webinar
business blog
live streaming
microblog
12
What is the best way to use curated content?
Use all the text in the original content.
Use the longest articles you can find and create a new title.
Use as many articles as you can and put them together to say you made it.
Create a new title, add links to the original source and add more info

SMS Cert Review 2 (Updated) Flashcards | StudBud