stud
bud
Sign up
Log in
Home
Library
Explore
SAT
More
Duplicate of Yearbook Marketing Test Review Flashcards | StudBud
Explore
/
Duplicate of Yearbook Marketing Test Review
Duplicate of Yearbook Marketing Test Review
22 terms
·
StudBud Administration
Test review for marketing concepts
Flashcards
22 cards
F
Practice quiz
P
Host live
L
Questions
22
Answers
1
Role playing may result in sales calls that feel overly rehearsed and uncomfortable
False
True
2
It is important for sales staff to know a lot about the yearbook, not only about the ads
True
False
3
Social media is not useful in marketing the yearbook
True
False
4
It doesn't matter how you dress when selling ads, since you are teenagers.
True
False
5
Which of the following should NOT be considered when making a marketing plan?
Goals, Objectives, & Materials needed
Sales Dates, Events, Campaigns
Identified Audience & Theme
Your yearbook adviser's age
6
Targeting a market, such as athletic teams, can increase sales.
True
False
7
Point of Purchase Display
Promotional email with a link to the purchasing site
Phoning potential customers
None of the above
A place where students can buy the book
8
Telemarketing
Promotional email with a link to the purchasing site
Phoning potential customers
None of the above
A place where students can buy the book
9
Professional Marketing Campaigns employ which of these techniques?
Easy to understand
all of the above
Clever, humorous, eye-catching
Something to which the audience can relate
10
Benefits
Reasons customers have for wanting the product
Reasons people have for not buying a product
Physical/emotional aspects that interest potential customers
Promo piece mailed to a customer
11
Eye contact is distracting and might hurt sales.
False
True
12
What is a speculative (spec) ad?
Sample of what a finished ad could look like for businesses.
Parent permission form for students who pose in business ads
Ad costs
includes information about the value of the yearbook
13
What are 3 keys to effective marketing of a yearbook?
Don't try to sell to your friends
Make it easy, Sell early, Create Buzz
Hard cover, soft cover, shiny cover
Summer, Fall, Spring
14
Adds professionalism to the sales process by including contact information.
Teen Fact Sheet
Ad contract
Model Release
Business Card
15
Fact Sheet
Adds professionalism to the sales process
Includes information about the value of the yearbook
Legally binding agreement
Tells where the students in your school spend their money
16
Direct Mail
Physical/emotional aspects that interest potential customers
Reasons people have for not buying a product
Promo piece mailed to a customer
Reasons customers have for not wanting the product
17
Past customers are good prospects for the current yearbook.
True
False
18
Email
Phoning potential customers
Promotional email with a link to the purchasing site
A place where students can buy the book
None of the above
19
Features
Reasons customers have for wanting the product
Physical/emotional aspects that interest potential customers
Reasons people have for not buying a product
Promo Piece mailed to a customer
20
Personal reminders and info about pages on which students are featured are good marketing tools
True
False
21
Surveys provide customers with a sense of ownership, often increasing sales.
True
False
22
Ojections
Promo piece mailed to a customer
Reasons customers have for wanting the product
Reasons people have for not buying a product
Physical/emotional aspects that interest potential customers
