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MKTG-1110 PPT4 Flashcards | StudBud
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MKTG-1110 PPT4
MKTG-1110 PPT4
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Flashcards
14 cards
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Practice quiz
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Questions
14
Answers
1
Which type of ad agency focuses on providing
internal creative and marketing teams
?
Digital-only
In-house
Creative boutiques
Media buying services
2
Which department
drives advertising success through consumer analysis
?
Production department
Research department
Creative department
Media department
3
Which department
brings concepts to life
?
Creative department
Production department
Media department
Research department
4
What is an
advertising agency
?
Handles marketing
All of the above
A service business
Plans, creates and handles advertising
5
Which department
strategically manages ad campaigns
?
Research department
Media department
Creative department
Production department
6
Account services
is not a
vital link
between agencies and clients.
True
False
7
Which type of ad agency focuses on
strategic purchasing and optimization of ad space
across various platforms?
In-house
Digital-only
Creative boutiques
Media buying services
8
Which department
focuses on budgeting, development and QC
?
Research department
Media department
Production department
Creative department
9
Full-service agencies
provide
one-stop shopping
for clients.
True
False
10
Which type of ad agency focuses on
online marketing solutions
?
In-house
Digital-only
Media buying services
Creative boutiques
11
Which type of ad agency focuses on
personalized creativity
?
Media buying services
Digital-only
Creative boutiques
In-house
12
Which
large company
has its own
internal ad agency
?
They all have internal ad agencies
Xiaomi
Nike
Apple
13
Which is a
full-service global ad agency
?
ABDC Group
WPP Group
HSBC Group
WWP Group
14
Key departments
of ad agencies include:
Account services
Production
Creative
Media
