Duplicate of Advertising Techniques

Stirring emotion through loaded language or vivid description

"Whiter, cleaner, fresher" invite reader to fill in the blank

This technique says something about the product that is true for all products like it

Using words like "family, neighbor, children, home" to gain confidence of targeted audience

Using words like "elite, exclusive, more than Average Joe" to gain confidence of audience

Using facts, statistics, logic in arguement

"Join the Club. Wear Club Khakis."

Author's credibility, trustworthiness, and experience/knowledge

Flatters the consumer

Use of symbols that pack a strong punch with a message--can be negative or positive

"Wouldn't you rather have a Buick?"

the word __________ is constantly used in ad, but never actually says what it does

Using a celebrity or authority in an ad

these words sound convincing but turn up empty