Duplicate of Unit 2 Test SEM II

The main characteristic of a full-service advertising agency is that it

What is a benefit to a sports team of coordinating outreach projects with local community?

Sport/Event marketers use public-relations strategies to create and maintain

Which of the following statements is true regardingf fan support to sport/event activities

When seeking celebrity endorsements, event marketers should make sure they're credible and what

When might a business decide to raise the funds that it gives to its promotional budget

What variable might increase attendance at a professional soccer game?

A sporting goods company placed funny video on YouTube & got 436,067 views, this is an example

One reason why many businesses contract with advertising agencies is to obtain

Co that has no association with Olympics runs TV ad congratulating athlete for gold medals is

What is a factor that businesses often consider when selecting advertising agencies:

contacting a local business about supporting a tennis tournament is an example of 

Important part of negotiating a sponsorship contract involves both event and sponsor agreeing

after presenting a proposal Caitlin calls the company's president and asks about concerns 

Which of the following is an example of a viral marketing strategy:

What do amateur sport organizations often solicit in order to be able to operate?

Before an sport organization can create goals for each one of its fan bases, what must they do?

A start-up company might consider allocating a portion of promotional budget to __ activities.

Marketers often develop and publish a promotional calendar of events for what

Sport/Event organizations need to build positive relationships with the media because they have

A business coordinates its advertising, visual merchandising, and special events in order to

Because a potential sponsor may have questions about a proposal, an event organizer should plan

Which of the following is an example of a sport/event community outreach project:

What does the license grant portion of the license agreement specify?

A bus that uses specials to attract customer interest should use displays to____ that interest.

Sending newsletters, providing extra benefits, and asking opinions are ways event organizers

An event organizer is most likely to receive grant or foundation funding if the event

Which of the following is a true statement about ambush marketing?

Professional sport franchises' marks are considered service marks because of

To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek

Which of the following is an example of publicity in the sport/event industry:

organizations give away bike helmets to the first 200 visitors who stop by their display for

A guideline to follow when preparing promotional budgets is to keep them flexible because they 

What portion of the license agreement specifies the exact begin and end dates of the contract?

What should every sport organization do before registering a trademark?

Which of the following is an example of coordinating promotional activities:

When should sport/event organizers consider hiring a promotional agency?

When preparing a sponsorship agreement, it is important to include info about the sponsor's

The primary objective of developing sport/event public-relations strategies is to

Whats an example of a promotion that uses a special event to raise attendance at baseball game

What might a business lose if it fails to inform its employees about the goods being promoted:

Immediately following a meeting with a potential event sponsor, an event organizer should

What's the most efficient and inexpensive way for a soccer-camp director to locate grant money?

By coordinating activities with its sponsors, an organization facilitates goodwill by

The selection of a celebrity to endorse a product should be directly linked to the company's

Many businesses coordinate a wide variety of promotional activities in order to

What must be considered when allocating funds to the promotional budget?

What is an example of using a special event as a sales-promotion strategy to raise ticket sales

One of the benefits to a business of using an advertising agency is that the

One of the benefits to a business of using an advertising agency is that the

What does trade dress protect?

A sponsorship agreement between a sport team and a local business should

A characteristic of a full-service advertising agency is that it contains a