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SEM Ch 1 Flashcards | StudBud
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SEM Ch 1
SEM Ch 1
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Sports and entertainment marketing, chapters 1, 3, and 9
Flashcards
21 cards
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Questions
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Answers
1
Idea that organizations need to satisfy their customers while also trying to reach their goals.
marketing mix
marketing concept
marketing
market
2
Born in the 1980s, the sports of Generation X are referred to as?
a. international sports
c. extreme sports
d. Americana sports
b. professional sports
3
When Universal Studios sells ET souvenirs, apparel, gifts, toys, and food, they are doing this.
d. playing the ratings game
a. cross-selling
c. paying royalties
b. niche marketing
4
all the marketing activities designed to satisfy the needs and wants of sports consumers
demographics
economics
marketing mix
sports marketing
5
Organizations spend lots of money to learn about this...
marketing concepts of competitors
profit of competitors
needs and wants of customers
GDP
6
Sports and sporting events can be classified into the following categories:
amateur
high school
professional
college
7
Which of the following is part of the marketing mix?
finance
promotion
production
selling
8
_______ is money left to spend after necessary expenses are paid.
revenue
discretionary income
gross income
profit
9
The methods used for communicating or transmitting messages is ?
promotion
media
distribution
channels
10
A short-term popular trend, style, product, or service is (a) ?
media
fad
channel
marketing
11
NCAA-an organization that governs ___ and oversees important decisions pertaining to athletics.
high school
college
professional
amateur
12
Which website provides information about various jobs and their characteristics?
d. Occupational Outlook Handbook
c. Outlook Occupational Handbook
b. Outlook Handbook of Occupations
a. Handbook of Occupational Outlooks
13
When selling a product related to the core (main) product, you are doing what?
vendors
cross selling
core product
product selling
14
In 1968, _________ organized the First International Special Olympic games.
Shannon Gloria Obama
Eunice Kennedy Shriver
Nancy W. Reagan
Mary Ford Martin
15
A person who does not get paid to play a sport
college
high school
amateur
professional
16
___ is any form of communication used to persuade people to buy products.
endorsement
convergences
consumer loyalty
promotion
17
A struggle among companies for customers.
marketing
competition
market
profit
18
The law that bans gender discrimination in schools that receive federal funds was created?
c. June 23, 1962
d. June 23, 1952
b. June 23, 1972
a. June 23, 1982
19
Which law bans gender discrimination in schools that receive federal funds?
b. Title IX
c. Title IV
d. Title X
a. Title XI
20
Which is not an international sport discussed in class?
cricket
soccer
billards
biking
21
Which of the following is part of the marketing process?
product
distribution
promotion
all of the above