Defining Products & Services

The core value to the consumer!

Different products a company offers

What is a positioning map?

A way to show your company's strengths compared to others

What best explains the term: Differentiation?

Showing a company's unique, positive qualities

Describing the Product Mix

Length (# of items in a product line), Consistency (how similar the products are), Depth (# versions of each product line), Width (# of product lines)

Feeling just a little bit overwhelmed by all these new terms?

No way, I studied Chapter 7 thoroughly!, Yes! Let me out of here!, Not overwhelmed, but it is a lot of info., Yikes! I thought Marketing was CREATIVE!

Self expression & productivity!, Fun, connectivity!

The name, The design of the product, All of these, The label

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Marketing Chap 7 - Products & Services

18 termsStudBud Administration783 plays

A #marketing quiz to explain concepts of #products and #services to #university first year students

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Questions 18

Answers

1
Consumer Product Types
10
4
2
millions!
2
Defining Products & Services
The core value to the consumer!
The Price $$$$
The excellent design
The features!!! (lots of gadgets)
3
Product Mix
A cake mix?
A mix of brands the store sells
Different products a company offers
A mix of products the consumer buys
4
What is the core customer value of Nike?
You can be your best self
Just do it
High quality and good service
Cushioned shoes that are the most comfortable
5
More weird questions about products
Funny ideas
None - ideas can't be products
Abstract ideas
Social ideas
6
Product Attributes
Branding the product
After sales care
Quality, features, design
How much to produce?
7
What is a positioning map?
Where the products are put on the shelf
A map of the country, showing the position of your store
What your product's core strengths are
A way to show your company's strengths compared to others
8
Brand development
Brand extension
New line
Product extension
Cash cow? Star? I'm confused!
9
What best explains the term: Differentiation?
Mapping how a company compares with others in the market
Segmenting market into groups with similar needs and wants
All the products a company offers
Showing a company's unique, positive qualities
10
Describing the Product Mix
Length (# of items in a product line)
Consistency (how similar the products are)
Depth (# versions of each product line)
Width (# of product lines)
11
Convenience Products
often buy (daily or weekly)
buy for your home - once in a while
don't really need at all (like blood donations)
rarely buy (it's too expensive!)
12
Feeling just a little bit overwhelmed by all these new terms?
No way, I studied Chapter 7 thoroughly!
Yes! Let me out of here!
Not overwhelmed, but it is a lot of info.
Yikes! I thought Marketing was CREATIVE!
13
Core Value
Self expression & productivity!
Light weight!
The Apple brand!
Fun, connectivity!
14
Product line
Move it
Stretch it
Fill it
Decrease it
15
The Services market
Only 5% of the GDP
80% of the GDP
20% of the GDP
50% of the GDP (Gross Domestic Product)
16
Service Recovery
Fixing a mistake
Improving in-store service
Apologizing
Giving a guarantee
17
Branding
The name
The design of the product
All of these
The label
18
Other strange questions...
Sure!
No way!

Marketing Chap 7 - Products & Services Flashcards | StudBud