Viral marketing relies on

An audience to organically generate and push the message of a brand

POS happens in-store at the point where a transaction occurs and uses items like branded display stands and shelf

Help increase sales and influence buying decisions

brand providing financial or in-kind support to an event/ organization

Product Placement is defined as

The inclusion of a brand's product or service in media content

studbud

Marketing Communication Essentials

10 termsStudBud Administration31 plays

Test your knowledge on key concepts and elements of marketing communication in this engaging quiz

Flashcards10 cardsFPractice quizPHost liveL

Questions 10

Answers

1
Viral marketing relies on
An audience to organically generate and push the message of a brand
Paying for extensive media placements
Primarily using direct mail
Hiring a large sales force
2
Sponsorship and Product Placement increased credibility for the brand when it is endorsed or
True
False
3
POS happens in-store at the point where a transaction occurs and uses items like branded display stands and shelf
Introduce complex new products
Help increase sales and influence buying decisions
Conduct research and counselling
Primarily build long-term customer relationships
4
Based on the Mexico Statement, PR practice should only serve the organisation's interest
False
True
5
One of the main objectives of marketing communication is to...
Reduce production costs
Limit customer interaction
Create Awareness
Decrease market share
6
Which of the following is NOT listed as a core component of the marketing mix that marcomm is a key part of.
Public Relations
Place
Price
Product
7
In the context of the key elements of marketing communication, the "Medium" refers to
The customer response
The brand initiating the message
The channel
The target audience
8
Sponsorship involves
Including a brand's product in media content
brand providing financial or in-kind support to an event/ organization
Directly selling products to customers
Managing brand reputation through positive messages
9
Marketing communication involves the study of coordinated marketing activities with an emphasis on...
Advertising and promotion
Research and development
Manufacturing and distributio
Accounting and finance
10
Product Placement is defined as
The inclusion of a brand's product or service in media content
Communicating straight to the customer face-to-face
Incentives to encourage purchase
Paid promotion of products and services

Marketing Communication Essentials Flashcards | StudBud