9. How does advertising clutter affect consumer behavior?

C) Creates resistance to advertising messages

6. Which of the following is an example of cultural capital?

B) Knowing how to appreciate fine art

5. What does the Peripheral Route of the Elaboration Likelihood Model (ELM) rely on?

B) Emotional cues and celebrity endorsements

2. What is an "evoked set" in consumer behavior?

B) A group of brands that come to mind when a category is mentioned

7. What is the primary goal of brand ambassadors?

C) To promote a brand through repeated purchases and advocacy

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2025-Spring ADV1010-Week 6

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Questions 10

Answers

1
9. How does advertising clutter affect consumer behavior?
B) Helps consumers make quick decisions
C) Creates resistance to advertising messages
D) Makes ads more effective
A) Makes ads easier to remember
2
10. Which of the following factors influences consumer purchasing decisions?
D) All of the above
B) Social class
A) Personal identity
C) Cultural background
3
3. Which factor does NOT increase cognitive dissonance after a purchase?
B) Few alternative choices
D) Importance of the purchase
C) Intangible nature of the item
A) High purchase price
4
6. Which of the following is an example of cultural capital?
A) Owning a luxury car
C) Shopping at a discount store
D) Buying a product on sale
B) Knowing how to appreciate fine art
5
1. What is the first stage of the consumer decision-making process?
C) Need recognition
B) Alternative evaluation
D) Post-purchase evaluation
A) Purchase
6
4. Which memory type is based on personal experiences and emotions?
D) Working memory
A) Semantic memory
B) Procedural memory
C) Episodic memory
7
5. What does the Peripheral Route of the Elaboration Likelihood Model (ELM) rely on?
B) Emotional cues and celebrity endorsements
C) Product facts and strong arguments
A) Logical reasoning
D) Comparative advertising
8
2. What is an "evoked set" in consumer behavior?
D) Brands a consumer has purchased before
B) A group of brands that come to mind when a category is mentioned
A) Brands that a consumer will never buy
B) A group of brands that come to mind when a category is mentioned
9
8. Which type of consumer decision-making involves a deliberate, careful search?
A) Habitual decision-making
C) Variety-seeking
B) Extended problem-solving
D) Limited problem-solving
10
7. What is the primary goal of brand ambassadors?
A) To create advertisements
B) To endorse multiple brands
D) To criticize competing brands
C) To promote a brand through repeated purchases and advocacy

2025-Spring ADV1010-Week 6 Flashcards | StudBud