stukent sports marketing unit 1 Flashcards

1

What term refers to gathering market data?

Market research
Product development
Promotion
Market segmentation

2

True or false: Taglines are only for products.

False
True

3

What is a target market?

Competition in industry
Focused market segment
Total customers purchased
Total market potential

4

What is a structured physical activity?

Strategy
Sport
Contest
Event

5

Which marketing mix element conveys quality?

Product
Place
Promotion
Price

6

What is an effective value proposition?

Quality at affordable prices
Most advanced technology
Fastest delivery service
One-stop shop for fashion

7

What describes a marketing plan's purpose?

Identify target markets
Assess previous campaigns
Budget for advertising
Monitor competitors

8

What best describes marketing research?

Collecting data for decisions
Manufacturing and distributing
Promoting products through ads
Selling products to customers

9

True or false: Marketing is just advertising.

False
True

10

True or false: Brand awareness is a marketing goal.

True
False

11

True or false: Social media boosts fan engagement.

True
False

12

True or false: Target audience info is irrelevant.

False
True

13

What does market segmentation mean?

New product introduction
Dividing market into groups
Consumer insights gathering
Optimal pricing strategy

14

True or false: Marketing research studies competitors only.

False
True

15

What is an example of primary data?

Company surveys
Census data
Online reviews
Sales reports

stukent sports marketing unit 1

Questions 15

stukent sports marketing unit 1

Questions 15