Digital Arts and Design Midterm

An ad printed on two facing pages in a magazine is referred to as

Candid images are images that are shot with little or no preparation or posing.

Leading lines can tie together motion in a photograph.

Camera lenses should be kept clean with a soft cloth and water.

InDesign dimensions are set to __ by default.

Point and shoot cameras have detachable lenses which usually make them larger.

To change from the default measurement to standard measurement, go to Edit __-.

Which is a place where printing instructions are found: job name, color samples, and date

What type of "dummy" text can we use to see the layout design instead of reading English text?

A setting or lens that allows close-ups is a

Digital zoom calculates pixels while optical zoom magnifies using glass.

When deciding what type of advertising to do for a product, which is NOT asked?

White balance: camera attempts to make white without yellowness or blue

Using elements in a scene to visually surround your subject to make it stand out:

A wide aperture will result in

If I took a photo with my digital camera and when I resized it was blurry, the problem is

The camera in a cell phone is a __ camera.

The single element which the photographer wants the audience to focus on is the focal point.

Cropping means to include all elements you want and exclude anything you don't want.

When magazines use photos that print to the edges of the pages, it is called

If I were advertising for a new baby video monitor, I would probably use the ___ strategy.

A tri-fold document printed in landscape view on both sides is a

A columnar document sent out monthly, quarterly, or yearly with articles is a

If I wanted to print in color on orange cardstock, pricing is similar to black ink on white.

In order to be edited, RAW images have to be

An advertising strategy is

__ indicates the size of a camera lens' opening

Which of the following is a place to set a page number to automatically number all pages?

If my product was "new," "improved," or the "best" I would be using...

The non-printable zone of a document is

Cameras rely on __ for storage.

If I were advertising a toy, what advertising strategy would work best?

Point and shoot cameras are designed to be easy to use with pre-set functions.

Advertising on TV would include

To print a picture, it is recommended the document be set up for ___ dpi.

The measurement in degrees of the color temperature of light is

Advertising strategies are mostly based on emotions of needs and fears.

An example of a medium would be

The difference between a serif font and sans serif font is

Low ISO settings capture an image sharply with

If I were advertising a new drug to combat smoking, I would use the ___ strategy.

The selection and arrangements of subjects within the picture area is

Communication by print would include

A content grabber on an image looks like __ in InDesign.

A catalog por postcard I receive at my address would be categorized as

Cameras define the size of the image they can record using the term:

Picturing something in your head is referred to as

White balance adjusts an image based on the color temperature.

Billboards and ads on public transportation including cabs and buses are classified as

Shutter speed that is set to open and close slowly will capture a runner's foot on finish lines

A mailer on a brochure is mainly used to

Communication by audio would include

Focal points should be in the center of the photograph.

Adjusting aperture settings changes the depth of field.