Influences on Marketing

Question 1

The Government has increased the Goods and Services Tax. Which policy is this an example of?

Accepted Answer

Fiscal policy

Question 2

During a recession or bust, marketers should:

Accepted Answer

Communicate the value and usefulness of existing products

Question 3

The Competition and Consumer Act 2010 (CCA) has two major purposes:

Accepted Answer

To protect consumers and restrict anti-competitive behaviour

Question 4

Which of the following is NOT a government influence on marketing?

Accepted Answer

Regulation of consumer spending

Question 5

A consumer’s decision to buy up-market clothing brands would be influenced by which factor?

Accepted Answer

Personality and self-image

Question 6

The perception that customers have of products is usually the result of advertising.

Accepted Answer

True

Question 7

A term used for when a business disguises a sales technique as a survey:

Accepted Answer

Sugging

Question 8

Selling Under the Guise of a Survey (SUGGING) is considered:

Accepted Answer

Unethical

Question 9

Psychological factors are reflected through which part of consumer behaviour?

Accepted Answer

Their personality

Question 10

Resale price maintenance is:

Accepted Answer

Considered anti-competitive conduct

Question 11

By law, businesses are required too offer a refund if products provided:

Accepted Answer

Are faulty or don't match the description or sample

Question 12

What are two economic factors influencing consumer behaviour?

Accepted Answer

income and financial commitments

Question 13

Which of the following is correct in terms of the economic cycle?

Accepted Answer

Boom: high employment, rising incomes, optimism

Question 14

The Competition and Consumer Act replaced the Trade Practices Act 1974 in which year?

Accepted Answer

2010

Question 15

Which of the following is NOT a psychological factor influencing a consumer?

Accepted Answer

Peer group

Question 16

Which of the following is NOT a main motive in terms of consumer behaviour?

Accepted Answer

Power

Question 17

The Advertising Standards Bureau (ASB) regulates advising through a system of:

Accepted Answer

Self-regulation

Question 18

The Australian Competition and Consumer Agency (ACCC) has the power to:

Accepted Answer

Issue on the spot fines, Issue public warning notices

Question 19

Which of the following is NOT an example of a sociocultural factor influencing consumers?

Accepted Answer

Learning

Question 20

Which of the following factors influence consumer choice?

Accepted Answer

Psychological, Sociocultural, economic, government

Questions 20