Which of the following is NOT true about Drive Time on the radio:

Is less expensive than in the afternoon

What is internet marketing?

The Marketing of products or services over the internet

Which of the following is NOT element of Public Relations

You control what message comes out about the company

What is internet marketing?

The marketing of products or services over the internet

What is a mission statement made up of?

What the company wishes to achieve

What should all your print marketing materials contain?

Company Logo and Internet Design

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Hospitality Marketing Q2 Review

19 termsStudBud Administration143 plays

A review of Hospitality Marketing concepts

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Questions 19

Answers

1
Which of the following is NOT true about Drive Time on the radio:
Is less expensive than in the afternoon
All of the above are true
The best time to advertise on the radio
Is between 6:00 am and 10:00 am
2
What is internet marketing?
Social Media
A hardy domesticated ruminant animal
The Marketing of products or services over the internet
Giving something to another person in exchange for $$
3
What are the popular strategies of internet marketing?
Search Engine Optimization
All the Above
Social Media
Email
4
Giving the customer a positive image of your company so they will buy from you in the future...
Community Relations
Mission Statement
Public Relations
Press Release
5
What is considered one of the strongest tools in order to build good public relations?
Providing promotional deals
Giving back to the community
Timing of press release
Spend lots of money on advertising
6
What can a mission statement do for a company?
Evaluate the performance of a company
Both A and B
Give information about upcoming events
Provide guidance for managers when making decsions
7
www.starbucks.com is an example of
Branding
Domain Name
Internet Marketing
Search Engine
8
In a press release , the sentence under the headline is called the
The Lead
"End" Statement
The Release Information
The Tagline
9
Which is not part of a Press Release?
Contact Information
Location and Date listing
The Hook
Tagline
10
Which of the following is NOT element of Public Relations
Giving the customer a positive image of your company
All of the above are elements
You control what message comes out about the company
Doesn't need to be coordinated with other elements
11
What is an example of digital marketing
Ad on google
Newspaper Ad
Page in a magazine
Door to door Salesman
12
Written communication that reports on event or other news info about a product or company is..
Community Relations
Press Release
Media Relations
Trading Era
13
The official name of a website name/address is called?
Domain Name
AIDA
Email
Home Page
14
What is internet marketing?
domesticated ruminant animal that has curving hornes
The marketing of products or services over the internet
Social Media
Giving something to another person in exchange for money
15
Which is not true about Public relations?
You need to provide something for customers.
Always brings good publicity.
Let’s you connect with the community.
You don’t control the message of your company.
16
Where should SMART happen within?
Square Table
Timestable
Business Room
Da Store
17
What is a mission statement made up of?
What the company visions are
What the company wishes to achieve
Who runs the company
The company Slogan
18
What is the first thing people see when they visit your website?
Domain Name
About and Contact Page
Url
Home Page
19
What should all your print marketing materials contain?
Similar Design
Company Image
Company Logo and Internet Design
Company Logo

Hospitality Marketing Q2 Review Flashcards | StudBud