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Duplicate of Marketing Mix Review Flashcards | StudBud
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Duplicate of Marketing Mix Review
Duplicate of Marketing Mix Review
20 terms
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Essential terms for marketing concepts
Flashcards
20 cards
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20
Answers
1
Involves placement of a product in all suitable sales outlets.
Intensive Distribution
Exclusive Distribution
Selective Distribution
Indirect Distribution
2
This means assembling, preparing, and maintaining those who will help you achieve success.
Place Strategy
People Strategy
Price Strategy
Product Strategy
3
The part of the package used to present information.
Brand
Package
Label
Mix
4
The path a product takes from producer to customer.
Tactics
Channel of Distribution
Diversification
Intermediaries
5
Involves how you will deliver your goods and services to customers.
Price Strategy
Place Strategy
People Strategy
Product Strategy
6
Limits the number of outlets to one per area.
Selective Distribution
Indirect Distribution
Intensive Distribution
Exclusive Distribution
7
Refers to how consumers see your product compared to the competition's product.
Market Research
Product Strategy
Product Features
Product Positioning
8
The physical container or wrapper that holds the product.
Brand
Label
Mix
Package
9
All of the products a company makes or sells.
Product Positioning
Product Features
Product Strategy
Product Mix
10
The name, symbol, or design used to identify a product.
Package
Label
Brand
Mix
11
The five marketing strategies used to reach a market.
Marketing Positioning
Marketing Expansion
Marketing Mix
Marketing Objectives
12
Deals with the goods or services your business will provide.
Price Strategy
Place Strategy
People Strategy
Product Strategy
13
Limits the number of sales outlets in a given area.
Indirect Distribution
Exclusive Distribution
Selective Distribution
Intensive Distribution
14
A brand that is owned and initiated by a wholesaler or retailer.
Promotion Brand
Public Brand
Private Brand
Price Brand
15
A financial decision that ensures costs are covered and a profit is made.
Product Strategy
People Strategy
Price Strategy
Place Strategy
16
An assurance of the quality of a product.
Tactic
Gurantee
Promotion
Target
17
A blueprint used by a business to guide its marketing activities to a desired conclusion.
Marketing Expansion
Marketing Plan
Marketing Mix
Marketing Concept
18
Designed to tell potential customers about your products and their benefits and availability.
Price Strategy
Promotion Strategy
Product Strategy
Place Strategy
19
Goals a business wants to accomplish through its marketing efforts.
Marketing Positioning
Marketing Expansion
Marketing Mix
Marketing Objectives
20
Moves a product from producer to customer with no one in between.
Intermediaries
Indirect Channel
Direct Channel
Diversifier