BCOM 2050 - Chapter 10

________ are the most common form of content marketing in the mobile arena.

The AIDA approach for persuasive messages is ideal when used with

An effective ending for a persuasive message would be:

The direct approach to persuasion

According to your textbook, ________ are the most attractive features of a product.

Which of the following is an example of psychographic information?

When writing persuasive messages, one way to avoid faulty logic is to

Using simple language increases your credibility with skeptical audiences.

In general, the best persuasive messages ________ the audience's motivations.

If unsure which medium to convey your persuasive message to a diverse audience, you should

When writing a persuasive letter for claims or adjustments, you should

The AIDA model can be used with both direct and indirect approaches for persuasive messages.

Regarding persuasive messages in social media, the AIDA approach is limited because it

Promotional messages developed for mobile devices need to

Circular reasoning is a logical fallacy that involves

AIDA stands for

An analogy lets you reason from one specific piece

behaviorally targeted ads that follow an online shopper when they move to other websites

In marketing & sales, what is the primary difference between selling points and benefits?

Information about personality, attitudes, lifestyle, and psychological characteristics

The benefits of a product can be

Personality, lifestyle, and attitudes are assessed through

Most persuasive messages combine

Addressing alternative positions in a persuasive message

Using the AIDA approach to persuasion, which of the following is the best message opening?

Emotional appeals

The purpose of the interest section of a persuasive message is to

Successful marketing and sales messages begin with

The key to a successful action phase in the AIDA model is

When you're writing a persuasive message, you can encourage a positive response by

The process of ________ works from a generalization to a specific conclusion.

marketers use ________ to track online behavior and serve up ads based on user interests

According to the FTC, marketing and sales messages must

Most persuasive business messages involve requests for action.

________ information includes age, gender, occupation, income, and education.

Using polite language in persuasive messages

In persuasive messages, limiting your scope

Which of the following is not an effective technique for gaining attention in sales messages?

As a human need that affects motivation, self-actualization involves the need to

All of the following except ________ will help boost a company's social media marketing effort.

You do not need permission to use a person's name or photograph in a marketing or sales message

When you're completing a persuasive message,

One way to overcome audience resistance to your message is to

Most persuasive messages take the direct approach.

Differences in organizational culture

Using the AIDA approach with social media

In marketing and sales messages, the best way to handle potential objections is to

Business professionals know ________ is an attempt to change attitudes, beliefs, or actions

The desire phase of a conventional marketing/sales message should

One of the best ways to gain credibility is to support it with objective evidence.