What is the purpose of crisis management in PR?

To address and manage negative events

Which of the following is the primary objective of public relations in the promotional mix?

Improve the company's public image

Which of the following would be an example of advertising in the promotional mix?

Running a TV commercial promoting a new product

Loyalty programs typically reward customers based on:

The amount of money spent over time

Sales promotions are typically used to:

Encourage short-term sales or action

Informative advertising is most commonly used:

To educate potential customers about a products features, uses, & benefits

Demographic segmentation divides the market based on characteristics such as:

Age, gender, income, and education level

What is a press release?

A news story written to promote something

Reminder advertising is primarily used to:

Reinforce a brand’s message and keep it top-of-mind for consumers

Psychographic segmentation focuses on:

Consumers values, lifestyle, and personality

A persuasive advertising campaign typically aims to:

Change or influence consumer attitudes and preferences toward a product

A contest or sweepstakes as a sales promotion is designed to:

Encourage customers to participate in an event with a chance to win a prize

A premium sales promotion involves:

Items offered to customers as a bonus when they make a purchase

Which would be an example of a PR strategy in sports marketing?

Organizing a charity event with team athletes

Which of the following best describes the use of Pathos in marketing?

Appeals to emotions and feelings

Which of the following best describes integrated marketing communications?

The coordination of all promotional tools to deliver a consistent message

Geographic segmentation is best suited for businesses that:

trying to reach a global audience but need to focus on regional differences

Logos in marketing refers to:

Providing logical, factual evidence or reasoning

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Marketing: Promotional Mix & Advertising

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Questions 28

Answers

1
What is the purpose of crisis management in PR?
To hide all scandals from the public
To avoid all media interaction
To sell more merchandise
To address and manage negative events
2
A campaign promoting the health benefits of a new type of vitamin would likely be an example of:
Informative advertising
Direct response advertising
Reminder advertising
Persuasive advertising
3
Which of the following is the primary objective of public relations in the promotional mix?
Improve the company's public image
Provide incentives for customers to purchase
Directly influence consumers to buy products
Increase immediate sales
4
A commercial that focuses on showing how a new smartphone has the latest technology and superior features:
Logos
Humor
Ethos
Pathos
5
Which of the following would be an example of advertising in the promotional mix?
Personally calling customers to discuss a product
Sending a press release to the media
Offering a discount for referrals
Running a TV commercial promoting a new product
6
Loyalty programs typically reward customers based on:
The amount of money spent over time
The number of contests they enter
How often they visit a store
Their willingness to give referrals
7
Sales promotions are typically used to:
Establish a company’s reputation
Encourage short-term sales or action
Increase long-term brand loyalty
Build awareness of new products
8
Which Persuasive Strategy is being used when a brand says, "Trusted by professionals around the world"?
Ethos
Rhetoric
Pathos
Logos
9
Informative advertising is most commonly used:
To keep an existing product in the mind of consumers after initial launch
To convince consumers to switch from one brand to another
To appeal to consumers’ emotions and create brand loyalty
To educate potential customers about a products features, uses, & benefits
10
Demographic segmentation divides the market based on characteristics such as:
Product usage patterns and brand loyalty
Age, gender, income, and education level
Consumer behavior and lifestyle choices
Geographic location and climate
11
Which promotional tool involves direct communication between a sales representative and a potential customer?
Sales Promotion
Advertising
Public Relations
Personal Selling
12
Which of the following promotional tools is most often used to build long-term relationships with customers?
Sales Promotion
Advertising
Personal Selling
Public Relations
13
What is a press release?
A private document shared only with sponsors
A news story written to promote something
A type of commercial aired during games
A social media post promoting merchandise
14
Reminder advertising is primarily used to:
Provide detailed information about product features and benefits
Introduce a new product to the market
Change consumer perceptions or attitudes toward a product
Reinforce a brand’s message and keep it top-of-mind for consumers
15
Which of the following is NOT a component of the promotional mix?
Product Development
Advertising
Personal Selling
Public Relations
16
Psychographic segmentation focuses on:
Consumers values, lifestyle, and personality
Income and education level
Consumer behavior and product usage
Location of the target market
17
Which of the following is an example of Ethos in marketing?
brand offering a limited-time discount
celebrity endorsement
heartwarming commercial showing pets
ad that uses statistical data
18
An advertisement that shows a family joyfully celebrating a holiday together while using a particular brand of soda is:
Ethos
Logos
Pathos
Logic
19
A persuasive advertising campaign typically aims to:
Change or influence consumer attitudes and preferences toward a product
Educate consumers on how to use a new product
Provide a constant reminder of a product or brand
Offer a discount or special deal to encourage immediate purchase
20
A contest or sweepstakes as a sales promotion is designed to:
Provide customers with a rebate for submitting proof of purchase
Encourage customers to participate in an event with a chance to win a prize
Reward customers for repeated purchases
Offer discounts on future purchases for immediate action
21
A premium sales promotion involves:
Items offered to customers as a bonus when they make a purchase
Offering customers a chance to win a prize
Offering a free sample in exchange for signing up for a newsletter
Giving customers a direct discount at the point of purchase
22
Which would be an example of a PR strategy in sports marketing?
Organizing a charity event with team athletes
Offering a limited-time discount on tickets
Sending out newsletters with special offers
Launching a social media ad campaign
23
Which of the following best describes the use of Pathos in marketing?
Provides facts, data, and statistics
Offering a clear and logic explanation
Establishes credibility and character
Appeals to emotions and feelings
24
Which of the following best describes integrated marketing communications?
The exclusive use of digital media to reach customers
The coordination of all promotional tools to deliver a consistent message
The use of only advertising and personal selling
The process of offering financial incentives to distributors
25
Geographic segmentation is best suited for businesses that:
trying to reach a global audience but need to focus on regional differences
target specific income levels
Want to appeal to a particular lifestyle or attitude
Are offering luxury goods to high-income consumers
26
Companies decide to use sales promotions to drive short-term sales. Which is an example of such promotion?
A two-for-one offer
A banner ad on a website
A press release announcing the company’s new charity initiative
A social media post highlighting customer testimonials
27
Which of the following is NOT typically a characteristic of advertising?
Mass communication
Direct feedback
One-way communication
High cost
28
Logos in marketing refers to:
Appealing to the audience’s emotions
Providing logical, factual evidence or reasoning
Building the brand’s credibility
Creating a sense of urgency and fear

Marketing: Promotional Mix & Advertising Flashcards | StudBud