Executive buy in refers to

acceptance and support to integrate social media by company leaders

What is brand recognition?

How well customers identify your brand

What is considered company culture?

practices, beliefs and behaviors that employees bring to the company

can be a fake person, real person or a mascot

The mission statement defines

why the company exists and its purpose

Organizational structure order:

Tall, medium, flat, hybrid, holacracy

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CIW Social Media Strategist Lesson 2

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Questions 12

Answers

1
Executive buy in refers to
when company leaders decide what goes on social media
obtaining acceptance and support by company leaders
acceptance and support to integrate social media by company leaders
support and integration to pay for company expenses
2
What is brand recognition?
Recognition of your business outside of it
How well customers identify your brand
When employees recognize your business anywhere else
how popular you are in social media
3
To have a business profile page on fb you need a personal account
True
False
4
A tall organizational structure has multiple layers of management
True
False
5
What is considered company culture?
practices and behaviors that employees bring to the company
behaviors only
beliefs and behaviors from employees
practices, beliefs and behaviors that employees bring to the company
6
A social character
can be a real person
can be a pet
can be a fake person, real person or a mascot
can be a fake person
7
Templates and social voice is not important on any platform
False
True
8
The mission statement defines
Nike=just do it
why the company exists and its purpose
must be three paragraphs long
is the same as the company's slogan
9
Staffing impacts a business
because of communication links
because you don't know how many employees you might need
because of a budget
because of content development
10
The company username should be
The owner's name
The company's name
Your pet's name
Your favorite number plus your nickname
11
Advantages of social media
looking for new ones
Increasing exposure
connecting with customers
All of the above
12
Organizational structure order:
tall, medium, flat
Tall, medium, flat, hybrid, holacracy
holacracy, medium, flat, little
tall, short, middle, high

CIW Social Media Strategist Lesson 2 Flashcards | StudBud