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Y13 Media Component 1A Quiz Flashcards | StudBud
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Y13 Media Component 1A Quiz
Y13 Media Component 1A Quiz
30 terms
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Music Videos Newspapers WaterAid
Flashcards
30 cards
F
Practice quiz
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Host live
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Questions
30
Answers
1
Which newspaper listed would be considered the most right wing?
The Times
The Independent
Daily Mail
The Guardian
2
'Rain For Good' lacks the conventions of non-diegetic voiceover, melancholic audio codes and sensationalism. This...
Subverts and challenges charity advert conventions
Conforms to charity advert conventions
Applies intertextuality to the charity advert
Applies polysemic meanings to the text
3
The charity Water Aid was established in 1981 as a response to a United Nations campaign for...
Jubilee on World Debt
Clean water, sanitation and water hygiene education
Improve worldwide political representaiton
Global Peace Initiative
4
The water pump over which the informative on-screen graphic appears is an example of...
Barthes' Proairetic Code
Barthes' Cultural Code
Barthes' Hermeneutic Code
Barthes' Semantic Code
5
An enigmatic slow-motion, medium close-up, low-angle tracking shot of Claudia’s feet and the swinging bucket is a...
Barthes' Proairetic Code
Barthes' Hermeneutic Code
Barthes' Cultural Code
Barthes' Semantic Code
6
What are the stereotypical genre conventions of hip-hop?
Deep South, confederate locals, dumb farmers
Gold chains, bling, tattoos, aggression, misogyny, gangsterdom
Plaid shirts, beards, introspection, depression
Wear all black, Satanic symbols, hates daylight
7
Which of these is not an aspect of Baudrillard's Simulacra and Simulation theory (postmodernism)?
Blurred boundary between reality and fantasy - 'uncanny' simulated society
Representation of more than one culture in a narrative or performance
MTV 3-minute music video culture - shorter attention spans in hyperreal age
Self-reflexivity - fourth wall broken with self-conscious references
8
According to Hall's Representation theory, stereotypes are reductionist efforts to frame the 'Other'. WaterAid...
...creates a countertype.
....creates a racialised hierarchy.
...reinforces the stereotype.
...internalises the stereotype into a power circularity.
9
What category of music video would Vance Joy's 'Riptide' fall under?
Performance
Concept
Narrative
All three
10
According to Levi-Strauss' Structuralism, what is the core binary opposition in the Brexit context on 13th March 2019?
Hard Brexit vs Soft Brexit
Populist vs Establishment
Labour vs Conservative
Leave vs Remain
11
What are the two main facets of Neale's Genre theory?
Repetition and difference
Categories and features
Heroes and villains
Lyrics and visualisation
12
The core music video theory explores the meaning behind lyrics-to-visualisation?
Neale's Genre Theory
Baudrillard's Simulacra and Simulation Theory
Barthes' Semiotic Theory
Goodwin's Music Video Theory
13
According to Barthes' Semiotic theory, when an enigma in a music video is established, what is it known as?
Iconography
Hermeneutic code
Proairetic code
Semantic code
14
In the feature article, copy such as "a faller at 2nd" can be perceived as...
empirical
statistical
allegorical
hyperbolic
15
Which theorist could you apply to analyse how WaterAid challenges colonial stereotypes of charity advertising?
Butler
Hall
bell hooks
Gilroy
16
Claudia challenges male ‘provider’ stereotypes, contributing to social change with women in 'non-traditional' roles.
False
True
17
What are the genre conventions of indie folk?
Location shoots (residential or rural setting)
Performance music videos
Plaid shirts, wooly sweaters, mod or bearded hairstyles
Long shots, natural lighting,
18
The Daily Mirror was first published in 1903 as a newspaper for...
working classes 'to champion trade unions and collective movements'
women ‘to act as a mirror on feminine life’
middle classes 'to act as an arbiter of liberal values'
society 'to reflect cultural debate on key issues for the people'
19
What are the core areas of debate with regards to Brexit Leave and Remain stances?
Trade, immigration, healthcare
Xenophobia and jingoism
Sovereignty and self-determination
Federalism and EU bureaucracy
20
Close-up shots (00.16), confident gesture codes (00.51) and her smiling (01.09) represents Claudia as...
Dependent
Empowered
With agency
Submissive
21
What term can be used to describe props, costumes, setting, lighting, characters and everything in the frame?
Representation
Mise-en-scene
Mis-en-scene
Iconography
22
Which horizontally integrated company owns the Daily Mirror?
Trinity Mirror
DM and General Trust
News UK
Reach plc
23
What ideological position does the Daily Mirror adopt?
Socialist (Left)
Liberal (Centre)
Progressive (Centre-Left)
Neoliberal (Centre-Right)
24
Pro-Brexit positions are often considered 'nationalist' to an extent. Pro-Brexit campaigns used the tactic of...
Conservativism
Populism
Identity politics
Socialism
25
According to Gilroy's post-colonial theory, Claudia's agency as community provider in rural Zambia...
...conforms to racial hierarchies found in charity initiatives.
...challenges racial hierarchies found in charity initiatives.
26
Which demographic is the primary target audience for the Daily Mirror red top tabloid?
35+ ABC1
35+ C2DE
Under 35s C1C2D
Under 35s BC1C2
27
When multiple genres unite in a single text, this is known as...
Polysemy
Intertextuality
Hybrid genre
Subverting genre
28
Who created the October 2016 'Rain For Good' WaterAid advert starring 16 year-old Zambian student Claudia?
United Nations
Atomic London
Amnesty International
Film Four
29
What is Richard Dyer's Star Theory?
Celebrities create a hierarchy of elites
Celebrities become politicians
Stars create art for profit
Stars create brand identity and star persona with a socio-cultural impact
30
March 13 2019 Mirror front page: May headline is surrounded by horse racing and betting ads. What are these known as?
Anchorage
Headline
Aesthetics
Kicker
