Ch 11 Stukent SMM Review

Most platforms come stocked with reporting tools

is what executives want to see--the money generated from advertising is what keeps a business in business

A social media audit is an examination of your business’ social media activity

Stukent named some important metrics for social media analytics. Which of the following is NOT considered important?

is used to measure how many “eyeballs” are looking at your brand.

are one of the best ways to demonstrate positive results from your marketing efforts

tell you how many people are talking about your brand online

The KEY to analytics is learning to measure the data

When selecting the right tools, you shouldconsider your budget, needs, and objectives

gives you an idea of how your company is trending on particular social media platforms