How can sport be made more attractive to the media?

Uncomplicated rules, Well-matched competition

Which is NOT an advantage of commercialisation for the sport?

Funding goes to popular sports and not minorities

Which is the odd one out? Sponsorship..............

makes sports associated with an undesireable product

How can media coverage affect performers in a bad way?

Sensationalise controversies, Intrusion/focus on private lives

Which of the following is INCORRECT about how media coverage has affected sport?

NGB's invest less in grassroots

What is a Television Match Official (TMO)?

an official that helps make decisions by using TV footage

What is an example of endorsement?

An athlete tweeting about how good Nike trainers are is

What is a stakeholder?

They affect/are affected by an organisations actions

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Commercialisation in Sport

18 termsStudBud Administration11 plays

A look at the money side of sport

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Questions 18

Answers

1
Which is NOT a disadvantage of commercialisation on the performer?
increased pressure
inequality of funding
increased deviance
increased wages
2
How can sport be made more attractive to the media?
Long games
Uncomplicated rules
Well-matched competition
Lots of ad breaks
3
Which is NOT an advantage of commercialisation for the sport?
Better facilities, equipment and talent ID
Increased exposure of role models increases participation
Funding goes to popular sports and not minorities
Funding improves technology
4
Which is NOT an ethical consideration for an athlete obtaining sponsorship?
The product sales
Impact on future sponsorship
Social duty/role model
Nature of the product
5
Which is the odd one out? Sponsorship..............
improves facilities to benefit the performer and spectator
makes sports associated with an undesireable product
allows sports to be organised better
Creates atmosphere at events
6
How can media coverage affect performers in a bad way?
Sensationalise controversies
Makes them role models
Gives them too much money
Intrusion/focus on private lives
7
Which is a disadvantage of commercialisation for managers/coaches?
Pressure to win or lose job
Financial support
Higher profile
Analysis of opponents easily available
8
Which of the following is INCORRECT about how media coverage has affected sport?
More teams are involved in World Games
Kick-off times scheduled for maximum viewing figures
More exciting sports are introduced
NGB's invest less in grassroots
9
In the Golden Triangle, what is sport linked to?
Teams and Athletes
Media and Businesses
Media and Coaches
Teams and Businesses
10
Disadvantage of commercialisation on officials
higher profile
Talent pathways
Faulty decisions highlighted
Salary
11
What is a Television Match Official (TMO)?
A commentator
A replacement referee for if the first becomes injured
an official that helps make decisions by using TV footage
Programmes Hawk-Eye technology
12
What is an example of endorsement?
An athlete tweeting about how good Nike trainers are is
McDonalds being an official partner of London 2012
RBS sponsoring the 6 nations
A footballer wearing a shirt with their sponsor's logo
13
Sponsorship reduces the amount of tax paid by a company. True or false?
False
True
14
Which 'ring-fenced' sports events were live and free on TV?
Superleague Netball
Premiership Rugby
Olympic Games
Premier League football
15
Which is NOT a characteristic which makes a sports performer more marketable?
High level performer
Good looking
Wide audience of appeal
High income
16
Commercialisation involves treating the sport as a(n) __________.
Asset
Commodity
Game
Endorsement
17
Which is a disadvantage of commercialisation on spectators
more interactive
increased costs to view
increased access to view
increased standards of performance
18
What is a stakeholder?
They affect/are affected by an organisations actions
An athlete which represents a company (e.g wears Nike shoes)
An athlete which endorses a company
A team which is sponsored by a company (e.g logo on tshirts)

Commercialisation in Sport Flashcards | StudBud