Marketing Overview

Question 1

A brand must create ______ for a customer/consumer.

Accepted Answer

value

Question 2

Customer ________ drives every good marketing strategy.

Accepted Answer

engagement, value

Question 3

The #Last Selfie Campaign's goal was to __________ to protect endangered animals.

Accepted Answer

create an emotional response among the target market, meet the target market where they already were, raise awareness and increase donations

Question 4

Top trends in marketing include brands/products with:

Accepted Answer

sustainability

Question 5

Which animal was not featured in #TheLastSelfie Campaign?

Accepted Answer

Red Panda

Question 6

Marketing starts with understanding customer:

Accepted Answer

needs and wants

Question 7

Top marketers share a common goal:

Accepted Answer

Putting the customer at the heart of marketing.

Question 8

Which of these is a form of marketing content:

Accepted Answer

earned

Question 9

Sustainable marketing calls for _______ actions.

Accepted Answer

Socially and environmentally responsible

Question 10

A brand's value proposition answers which question?

Accepted Answer

How the product improves the customer situation, Why the competition doesn't stand a chance

Questions 10