BUS 2.2 Social Influences

Measurable characteristics of a population such as age, income, gender, ethnicity, education. 

Beliefs about what is right and wrong based on morals, values and social context. 

Predatory pricing and price collusion are examples of 

Our thoughts, feelings, and actions can be influenced by others. 

Societal expectations include

The general standards of behaviour that individuals in a society are expected to uphold . 

Non-discriminatory promotion policies are ethical behaviour in the area of

Higher costs and a reduction in freedom to maximise profits are 

Changes in population size, age structure, ethnic mix and income distribution care called

The act of setting prices low in an attempt to eliminate the competition