A market niche is ____.

A small segment of the market with very specific needs.

A business that uses target marketing _____.

Is likely to succeed by meeting needs of a specific group

studbud

Intro to Marketing - Final Exam Review

15 termsStudBud Administration

Mr. #Peters & Mr. #Kramer - #Westland High School - Introduction to #Marketing - Final Exam Review

Flashcards15 cardsFPractice quizPHost liveL

Questions 15

Answers

1
A market niche is ____.
A small segment of the market with very specific needs.
A warehouse where products are stored
Also called a marketing strategy
Target market where customers can choose from many products
2
Discretionary income is usually spent on ______.
food and clothing
Transportation and shelter
sales tax and income tax
luxuries and entertainment
3
The break-even point of an item is that point at which the company ____ on that item.
Is no longer losing money and is already making money
Is not losing or making money
Is almost making money
Has sold more than the number left
4
Deciding which college you want to attend is an example of ___ buying decision.
A routine
An extensive
A limited
An impulse
5
A TV, TV Repair, and a TV message to buckle your seatbelt are all examples of ____.
Products
Concepts
Thoughtful gifts
Profits
6
All of following are categories of social influences except __.
Culture
Environment
Family
Friends & Coworkers
7
Decisions about quality, quantity, size, color, and packaging are a part of ___ strategies.
Place
Price
Promotion
Product
8
When a company uses _____ , prices are set high to convey an image of status and high quality.
Promotional Pricing
Even pricing
Prestige Pricing
Price Lining
9
A business that uses target marketing _____.
Is likely to succeed by meeting needs of a specific group
Is looking for the largest customer base
Knows its financial future is secure
Can stop spending $$$ on product research n quality control
10
A __ is the type of discount written on an invoice in the format: 2/10n30
Trade Discount
Promotional Discount
Cash Discount
Quantity Discount
11
A marketer who advertises wheelchairs in a surfing magazine does not know how to develop a ____
Product Plan
Target Market
Customer Service
Marketing Mix
12
Market size varies with the size of the city. City size is a ____ variable.
demographic
geographic
psychographic
behavioral
13
Mass marketing ______.
is often efficient and inexpensive
Takes less expertise than target marketing
satisfies a small number of customers
needs just one marketing mix
14
Family size is a ____________ variable.
Behavioral
Geographic
Psychographic
Demographic
15
All of the following are examples of situational influences over buying decisions except _____.
The location of the store.
The weather
The salesperson
The buyer's mood

Intro to Marketing - Final Exam Review Flashcards | StudBud