SEM STATE TEST REVIEW 2

Question 1

Immediatelyfollowing a meeting with a potential event sponsor, an event organizer should

Accepted Answer

senda thank-you card to each of the meeting participants

Question 2

a shoe comp that has no association with the nfl, does a commercial congratulating the sb champ

Accepted Answer

ambush marketing

Question 3

marketers should empasize sponsorship value and ____when doing a proposal for sponsors.

Accepted Answer

benefits

Question 4

The primary objective of developing sport/event public-relations strategies is to

Accepted Answer

establisha feeling of goodwill w/ all of the org fan bases

Question 5

Asponsorship agreement between a sport team and a local business should

Accepted Answer

benefitboth parties

Question 6

Whatis a benefit to a sports team of coordinating outreach projects with localcomm org.

Accepted Answer

Generatespublic support for a team

Question 7

Whichof the following is an example of a sport/event community outreach project

Accepted Answer

a soccer team works with the media to create school programs

Question 8

You name your pregame show after taco bell b/c they dont want their message to be w/ other spon

Accepted Answer

"ownership

Question 9

Sending newsletters, acknowledging efforts, and askingopinions are ways that event organizers

Accepted Answer

servicetheir sponsors

Question 10

One reason why many businesses contract with advertising agencies is to obtain

Accepted Answer

copywriting services

Question 11

Which statement is true regarding the importance of fan support tosport/event activities

Accepted Answer

w/out fan support a an athletes and team popularity decreas

Question 12

itis important for the sport/event to include detailed information concerning thesponsor's

Accepted Answer

marketing rights

Question 13

a sponsor may have questions about the sponsorship proposal, anevent organizer should plan to

Accepted Answer

conduct follow up activities

Question 14

your hockey team gets free skates from nike as part of nikes payment of sponsorship fee

Accepted Answer

value in kind

Question 15

Sport/Event organizations need to build positive relationships with the media because theyhave

Accepted Answer

themeans to spread news to the masses

Question 16

Whenshould sport/event organizers consider hiring a promotional agency

Accepted Answer

Ifa large event is scheduled in many cities over time

Question 17

Sport/Event marketers use public-relations strategies to create and maintain

Accepted Answer

specificimages

Question 18

Whatvariable might increase attendance at a professional soccer game

Accepted Answer

Apregame autograph and photo session for fans

Question 19

Which of the following is an example of publicity in the sport/event industry

Accepted Answer

local newspaper prints a story about a local volleyball pla

Question 20

A characteristic of a full-service advertising agency is that it contains a

Accepted Answer

creative dept

Question 21

you want to market skates to males under 35. which sponsorship on a limited budget would work

Accepted Answer

Extreme-sportingevent

Question 22

One reason it is important to sell the venue is because the venue is part of the

Accepted Answer

product

Question 23

Whichof the following is an activity that agents perform on behalf of the athletesthey represen

Accepted Answer

Teamvaluation services

Question 24

an example of a sales promo that uses an eventto increase high attendance at a baseball game

Accepted Answer

Freeautographed baseballs are given to the first 100 attende

Question 25

What type of sponsorship objective involves bartering for goods and services

Accepted Answer

Costavoidance

Question 26

companies sponsor sport org that show characteristics they want you to associate with theirprod

Accepted Answer

public relations

Question 27

Whichone is an ex. of using an event as a sales-promotionstrategy to increase ticket sales

Accepted Answer

Holdinga contest during a game or performance

Question 28

BOA is the only bank affiliated with your sport/event organization. Thisbenefit is called

Accepted Answer

EXCLUSIVITY

Question 29

Whichof the following is an example of a viral marketing strategy

Accepted Answer

Ane-mail sender asks others to forward the message to 10 peo

Question 30

Whichof the following is the first step in a sponsorship presentation

Accepted Answer

Createinterest in your organization or event

SEM STATE TEST REVIEW 2

Questions 30

SEM STATE TEST REVIEW 2

Questions 30