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DC Chapter One Flashcards | StudBud
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DC Chapter One
DC Chapter One
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StudBud Administration
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Vocabulary Review Chapter 1
Flashcards
11 cards
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Practice quiz
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Host live
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Questions
11
Answers
1
___ are intangible customer benefits that are produced by people or machines.
Ideas
Services
Goods
2
____include thoughts, opinions, philosophies, and intellectual concepts which can be marketed•
Ideas
Goods
Services
3
___ are items that you can physically touch
Goods
Services
Ideas
4
? = Benefits - Costs
Deficit
Profit
Value
Goods
5
_______ all activities that to get the product to the right customer when the customer wants it
Supply Chain
Place
Marketing Plan
Channel Management
6
______ is the trade of things of value between the buyer and the seller.
Exchange
Service
Idea
Good
7
The picture is an example of:
Business to Consumer
Consumer to Consumer
Business to Business
8
This picture is an example of:
Business to Business
Business to Consumer
Consumer to Consumer
9
________ is communication by a marketer that
informs
,
persuades
, and
reminds
potential buyers.
Price
Promotion
Product
Place
10
___is a business philosophy & set of strategies that building loyalty among customers.
Market Research
Market Planning
Product Service Management
Customer Relationship Management
11
The Marketing Mix includes all of the following expect:
Price
Product
Promotion
Property
